M’sian Vendor Claps Back at Price Complaints, “Don’t Expect 90s Prices in 2025”

We often hear complaints from customers about how expensive food has become, but rarely do we hear the other side of the story.

What about the food vendors trying to stay afloat amid rising raw material costs and a tough economy?

Photo via Facebook (Bunga Raya Popiah 春興薄饼)

A local Malaysian food truck, Bunga Raya Popiah 春興薄饼, recently opened up on Facebook about the challenges of running a small food business in 2025, asking customers to be more understanding instead of criticising their prices.

In the heartfelt post, the vendor acknowledged that while some customer feedback has been helpful, comparing today’s prices to those from decades ago is unrealistic, “It’s already 2025. The cost of raw ingredients is rising. 

“If I could avoid raising prices, I would, but there’s only so much I can absorb. Are we expected to run our business for free?”

The post also touched on the emotional toll of running a small business in a struggling market, explaining that they’re not just trying to earn a living, they’re also responsible for the livelihood of their staff and their own families: “The market is very bad. I have to support my family and a few workers. 

“If you think that’s wrong or unacceptable, then just don’t support me, it’s really that simple.”

The vendor’s message was clear: they aren’t asking for sympathy, just understanding. They welcomed those who genuinely wish to support the business and apologised to those who feel the prices aren’t right for them.

“Come if you can, and if it’s not ‘ngam’ for you, I understand. We’ll both just go on with our lives.”

This honest post sheds light on the daily struggles faced by small food businesses, especially those caught between customer expectations and rising operational costs. As much as buyers feel the pinch, so do sellers, often even more.

Let’s not forget the people behind the food we love. A little kindness and support can go a long way.