Feeling anxious? Stressed? Or just meh? ZUS COFFEE says that’s totally fine — and they’ve got the cutest little collectibles to prove it.
Say hello to ZUS BUDDY: It’s OKAY to Feel Emotions, a limited edition series that’s all about embracing how you really feel. Whether you’re thriving, surviving, or somewhere in between, these mini companions are here to remind you that your feelings are valid — messy, uncertain, overwhelming, or otherwise.
So what’s the deal? Starting 16 June 2025, ZUS BUDDY introduces six adorable characters inspired by your coffee runs: Blue Buddy, Pinky Boo, Frappe Fren, Bean Boss, Porta Pal, and Choco Chipster — plus one secret character for collectors to hunt down. Each week, a different emotion takes the spotlight, kicking off with Anxiety as the first ZUS BUDDY of the campaign.
“In a world where everyone’s expected to ‘just smile,’ we wanted to create something real. ZUS BUDDY is about showing up for yourself — no mask needed. We see you, we hear you, and we’re right here with you,” shared Venon Tian, Chief Operating Officer of ZUS COFFEE.
Here’s how you can score one:
And that’s not all — if your cup needs a buddy too, check out the ZUS BUDDY Reusable Straw Set, featuring the characters as adorable straw stoppers. Available exclusively online at ZUS’ official e-stores (Shopee, Lazada, TikTok Shop).
If you’re ready to collect feelings (literally), better be quick — they’re only available while stocks last!
