Google Malaysia And Astro AWANI Join Forces To Help Micro SMEs Thrive In The Digital Sphere

Google Malaysia And Astro AWANI are joining forces to help empower micro enterprises and small medium enterprises (SMEs) to migrate and thrive in embracing the digital sphere.

Through ‘Jiwa SME Google AWANI’, micro enterprises and SMEs can upskill their workforce by participating in workshops and virtual training that showcase Google’s digital tools. 

google malaysia and astro awani join forces to help micro smes thrive in the digital spherePhoto via Astro AWANI

This collaboration also aims at boosting knowledge and information sharing among industry players via Astro AWANI programmes such as AWANI 7.45, Agenda AWANI, Niaga AWANI, AWANI Pagi, AWANI Tonight and more at

Google Malaysia’s Managing Director, Marc Woo said that Google has a plethora of digital applications to assist the micro and SME industry in Malaysia.

He said: “Approximately 60% of new digital consumers are from non-urban areas and this reflects the correlation between consumer behaviour and the untapped digital economy potential in non-urban areas.”

According to Astro AWANI’s Editor-in-Chief, Ashwad ismail, this effort is in line with the vision of Industry 4.0 to raise quality of life by advocating for digital literacy and digitalisation of businesses.

“With Google’s technological expertise and Astro AWANI’s strength as a news and current affairs powerhouse, we hope to empower SMEs and tell stories of how they have successfully transformed amid the COVID-19 pandemic,” he added. 


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If you’re a small or small medium business owner, you can join the workshops and virtual trainigns that will be organised by Astro AWANI’s Digital Events arm - LINC.

By: Aishah Akashah Ahadiat