Sun & Sand Sports (SSS) Made Its Grand Mark in Malaysia

On 4th January 2024, GMG, one of the Middle East’s leading family-owned conglomerates had announced the grand opening of Sun & Sand Sports (SSS) in Malaysia, further expanding its presence in Southeast Asia.

sun & sand sports (sss) made its grand mark in malaysia

sun & sand sports (sss) made its grand mark in malaysia

With the opening of its stores in Mid Valley Megamall, Pavilion Bukit Jalil, and the soon-to-be-opened outlet at TRX, this strategic expansion marks a significant leap towards its vision of establishing 11 stores across Southeast Asia, including Malaysia, within the next 36 months.

“We are thrilled to bring Sun & Sand Sports to Malaysia, enriching the nation’s sporting landscape.

“As SSS ventures into Malaysia, marking a significant milestone in its international expansion, the brand is set to redefine the sporting landscape in the region.

“Our entry into the Malaysian market is driven by a commitment to impart not just products but experiences that resonate with the ethos of a sporting community.

“At GMG, we believe in enhancing active lifestyles and are proud to share our unique concept that combines cutting-edge technology with exciting in-person touchpoints,” said Jaclyn Tan Shu Ping, Vice President of Marketing & Brand for GMG Asia during the grand launch.

Along with its launching at Centre Court, Mid Valley Megamall themed ‘SSS Active Arcade’, it strikes to provide experience to fitness enthusiasts and lifestyle seekers alike by featuring five engaging physical challenges.

sun & sand sports (sss) made its grand mark in malaysia

Participants have nothing to lose as the challenge offers a generous total prize pool of RM50,000, as well as exclusive merch to be won, from 4th to 7th January 2024.

Anyone interested to participate and win would only have to collect an SSS Active Arcade Game Card and take a pick from challenges such as 'Find Your Balance,' 'Laundro Ball,' 'It's Leg Day,' 'Bike Rush,' and 'Hoops for Days'.

Each completed challenge earns you one stamp and you only need to collect 3 stamps to claim exciting rewards!

Aside from that, since SSS stormed Malaysian shores in style last November, it also offers consumers the chance to win up to RM50 in vouchers with Opening Weekend Specials for each store, so be sure to be there for the opening of SSS TRX to snap up these vouchers!

With its clear call to ‘redefine your sport with SSS’, SSS is without a doubt, a one-stop destination for Malaysia’s growing sporting community as it provides access to quality sporting and lifestyle goods from renowned brands including Nike, Adidas, New Balance, Puma, ASICS, Under Armour and more.


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Those interested to visit SSS stores can find their locations in Malaysia as below:

- Mid Valley Megamall, Kuala Lumpur

- Pavilion Bukit Jalil, Kuala Lumpur

- The Exchange TRX, Kuala Lumpur (opening soon)

For more details, visit their website, Instagram, X, Facebook and LinkedIn.