Snapchat Launches AR Donation Lens In Malaysia To Support WHO’s COVID-19 Relief

Did you know? As more Snapchatters choose to stay indoors, they’ve been spending more time on their phones, thus, sending Snaps back-and-forth between friends surpassing the typical peaks on Christmas and major holidays. Wow!

snapchat launches ar donation lens in malaysia to support who’s covid-19 reliefPhoto via Snapchat Malaysia

In conjunction with World Health Day, Snapchat has launched new augmented reality donation lenses in 33 countries, including Malaysia, for Snapchatters who want to support COVID-19 response efforts. 

Snap Inc. is leveraging on its technology which allows the community to scan real-life objects using the Snapchat camera to unlock an AR experience. A Snapchatter can view currency such as the RM10 note (among 22 other currencies globally) in the Snapchat camera and taps on it, and AR experience will trigger - it will show how a potential donation could support the World Health Organisation’s immediate response efforts, which includes tracking the spread of COVID-19, ensuring patients get the care they need and providing frontline workers with critical supplies.

These lenses are launched in partnership with the United Nations Foundation’s COVID-19 Solidarity Response Fund in support of the WHO and will direct Snapchatters to the donation page for the COVID-19 Solidarity Respond Fund For WHO. 

Snapchatters play a critical role in stopping the spread of the virus, and increased engagement has been seen across the platform. 

So stay at home, guys, and keep in touch with your friends and family via Snapchat or other video sharing platforms! 

By: Aishah Akashah Ahadiat