Selangor Launches “Eager To Travel? Pusing Selangor Dulu!” Campaign

The Selangor State Government, through its official Tourism Promotion Agency, Tourism Selangor continues its proactive move towards strengthening the state’s domestic tourism with the “Eager to Travel? Pusing Selangor Dulu!” Campaign. 

selangor launches “eager to travel? pusing selangor dulu!” campaign

The Campaign was first introduced via digital platforms on 10 June, following the announcement by the Ministry of Tourism, Arts and Culture (MOTAC) on the re-opening of domestic tourism in conjunction with the implementation of the Recovery Movement Control Order (RMCO).

We all know that tourism is one of the industries severely-affected by the COVID-19 pandemic, which has taken the world by storm. 

A number of tourism operators had to shut their operations down, some continued operating without making any profit, and those who depend on the industry, have lost their source of income...

Understanding this concerning situation, the Selangor State Government has taken the first step in announcing two Economic Stimulus Packages, and an Economic Recovery Plan which was announced by the Menteri Besar Selangor, Dato’ Seri Amirudin Shari on 13 July. 

Majlis Sidang Media & Pengaktifan Baucar Pelancongan Negeri Selangor serta Pelancaran Kempen Promosi Pelancongan...

Posted by Tourism Selangor on Thursday, December 17, 2020

The Economic Recovery Plan includes a Tourism Aid Package with a total allocation of a staggering RM 2,600,000.00.

RM 553,000.00 from this amount was given as a one-off incentive amounting to RM 1,000 per person, on which the Selangor government on 19 November had officially handed over to a total of 553 recipients comprising 486 members of Selangor Tourist Guide Association (SGTA), 16 homestay coordinators authorized by MOTAC, and 51 Selangor Community Hosts.

The second element to the Tourism Aid Package is the publication of “Selangor’s Tourism Voucher” subsidy with an allocation of RM 2,000,000.00. 

Selangor’s Tourism Voucher has officially been activated at “Eager to Travel? Pusing Selangor Dulu” Campaign Launch held in Shah Alam on Thursday (17 December).

The launch, attended by the members of the media had been officiated by Menteri Besar Selangor, Dato’ Seri Amirudin bin Shari, alongside YB. Tuan Hee Loy Sian, Chairman of Standing Committees of Tourism, Environment, Green Technology and Orang Asli Affairs of Selangor State, and Tuan Azrul Shah bin Mohamad, General Manager of Tourism Selangor.

selangor launches “eager to travel? pusing selangor dulu!” campaign

The voucher is offered in the form of e-wallet cashback and e-vouchers amounting to RM200 for each successful registration. 

The vouchers have to be used to purchase from a list of tour packages offered on the e-wallet application, Touch n’ Go E-Wallet, and Lazada Malaysia, via a special micro-link; “Eager to travel? Pusing Selangor Dulu!’ Campaign.

The vouchers will be on sale on both e-commerce platforms from the 8 to 31 January 2021 and will be valid until 31 June 2021. 

In honouring our frontliners, the Selangor State Government is also offering a 3,000-application quota, special to Selangor’s frontliners who have risked their lives combatting COVID-19 in the state.

Not only that, but Tourism Selangor also introduced Che Puan Juliana Evans as the Ambassador of the “Eager to Travel? Pusing Selangor Dulu!” Campaign. 

Che Puan Juliana Evans will be working hand-in-hand with Tourism Selangor in promoting the campaign initiatives and the best places to travel in Selangor on her social media platform. 

Through this campaign, the Selangor State Government places high hopes on bringing positive impacts onto domestic tourism in the attempt to revive the industry, which will subsequently fuel the state’s economy.

By: Aishah Akashah Ahadiat