Subway Malaysia raised 10,000 meals for Malaysians in need through its community-giving campaign “Discover and Pay Forward”, with a meal donated for every meal purchased from its new menu.
Through its partnership with Coca-Cola, it has not only achieved its target in time for the Hari Raya celebrations, but following popular demand, has been able to donate a further 3,000 meals to frontliners, the homeless and poor who have faced challenges during the COVID-19 pandemic.
Photo via Subway Malaysia
Subway Malaysia Country Director, Samad Shariff said that there has never been a more important time for Malaysians to come together, “Especially given our physical distance during COVID-19. Food plays an important role in not only sustenance, but kindness and community - and Subway’s goal was to use our iconic sandwiches to help bring Malaysians together in spirit during this challenging time,”
“We are happy to announce that we exceeded our promise to donate 7,000 Subway meals to our frontliners and those in need that have been severely affected by the current situation - but we’ve been able to extend this donation to a total of 10,000 meals for those who need them most.”
Subway Malaysia has distributed the nutritious and delicious meals to affected communities, including children, old folks and caretakers from Rumah Seri Kenangan Cheras and Pertubuhan Kebajikan Yesuvin Mahligai YM Selangor, frontliners at Kuala Lumpur Hospital and Sungai Buloh Hospital; and underprivileged communities through not-for-profit organisations, Pertiwi Soup Kitchen, Kechara Soup Kitchen, and Yellow House KL.
Photo via Subway Malaysia
“Thank you for caring for the well-being of everyone in our society. Your perseverance in wanting to contribute the Subway sandwiches and drinks showed us your sincere kindness and generosity. The beneficiaries enjoyed the treats so much!” said Datuk Munirah Abdul Hamid, Founder of Pertiwi Soup Kitchen.
Photo via Subway Malaysia
“We have always shared a strong bond with Malaysians, and through community-giving initiatives such as ‘Discover and Pay Forward’, we are thrilled to help guests rediscover what they love about Subway while helping us give back to the community in need. On behalf of the team, we would like to thank everyone who supported this campaign and helped spread some Hari Raya cheer to our community.” said Mr. Shariff.
Share a meal with those who are in need, if you can! We’re all in this together, especially during these difficult times.
Take care of yourself and each other!
By: Aishah Akashah Ahadiat
