Photo via Forbes
K-pop is undeniably one of the most talked-about topics in Malaysia, and we definitely proved that in 2020.
Twitter Inc. revealed there were a record 6.7 billion tweets about the genre last year, about 600 million more than in 2019.
And Malaysian K-pop fans make up the seventh biggest market for K-pop-related conversations on Twitter by tweet volume, according to statistics collected by Twitter and fandom data observatory K-pop Radar.
Indonesia ranked as the top market, followed by Thailand and South Korea.
Global superstars, BTS was the most mentioned K-pop artiste last year, while NCT, EXO and Blackpink were next on the list.
BTS' songs grabbed six spots on the list of 10 most-mentioned K-pop songs, with Dynamite, ON, Black Swan and Life Goes On topping the list.
Twitter also highlighted K-pop fans' active participation in social causes last year.
"The #KpopTwitter community's involvement in the #BlackLivesMatter movement gave fans another way to stay connected and express their views on broader issues in society," Twitter said in a blog post.
Last June, BTS expressed support for the movement on Twitter, and the tweet has since been retweeted nearly a million times.
A BTS fan group raised over US$1mil (RM4.05mil) in donations for the cause, matching a sum donated by the K-pop group.
by Kyle Roshen Jacob
