While we are staying vigilant in protecting ourselves against COVID-19, brands and companies are joining in our fight and are doing it well too.
Based on a list of ‘Most Reputable Brands of Malaysia fighting the COVID-19’ by Isentia, APAC’s leading media intelligence and insights specialist, brands and companies are working hard in fighting the deadly virus as much as we are.
The reputation rankings report uncovers how Malaysians perceive brands across Strategy, Culture, Delivery – the three pillars of Isentia’s Reputation Framework. The list was compiled based on six weeks’ worth of data that was gathered from a total of 4k+ Malaysia-based public social media channels.
AirAsia emerged as the most reputable company, followed by RapidKL & Prudential. Malindo Air, Malaysia Airlines, ERL took fourth, fifth, and sixth spots while Astro Radio, MASkargo, Top Glove, and AIA finished at seven, eight, nine, and ten.
Photo: Isentia
Air Asia first demonstrated its strong culture in its ethics by offering credit account redemption and refunds for flights to mainland China, Hong Kong, and Macao, following the suspension of flights to these countries. It then was also praised for having a good company strategy by sending volunteers in a special flight as part of the Humanitarian Assistance and Disaster Relief (HADR) mission to bring back Malaysians who were stranded in China and transporting medical gloves to the healthcare workers in Wuhan along the way too.
RapidKL also took extra measures in ensuring that Malaysians are protected against the virus by including compulsory health checks on bus captains to reduce the risk of exposure to coronavirus to its employees and guests. The temperature check initiatives, face masks for the front-line staff, and availability of hand-sanitizers at various touchpoints were all praised by netizens. Rapid Rail also played public service announcements in LRT, MRT, and Monorail regarding the danger of coronavirus and the precautionary steps to minimize the risks of getting infected.
Prudential ranked 3rd with its strong Strategy and Delivery pillars by offering special coverage of RM5,000 for at no additional cost and medical coverage extension for hospitalisation due to coronavirus. Eligible Prudential policyholders who have been diagnosed with coronavirus in February will receive a lump-sum payout of RM5,000, in addition to existing benefits offered by Prudential’s medical insurance policies or certificates with no requirement for registration.
Astro Radio, who partnered with Pulse by Prudential also earned the 7th spot on the list by handing out free “Kami Care Protection Packs” consisting of face masks and Dettol hand sanitizer, among other items, to the public.
Photo: Astro Radio
Well done to all these brands for fighting the COVID-19 with us!
By: Siti Farhana Sheikh Yahya
