In a heartwarming effort to uplift local communities, Wall’s Malaysia announces the launch of its Wall's Makes It Happier Campaign 2024.
As part of this initiative, Wall’s Malaysia has collaborated with The Lost Food Project (TLFP) to donate a total of 23,000 ice creams to those in need.
The collaboration commenced on 8th August 2024 with the first batch of ice creams being distributed through TLFP’s extensive network of food banks across Malaysia. The donation will continue in weekly batches until all ice creams have been delivered. This initiative is a testament to Wall’s Malaysia’s ongoing commitment to spreading happiness, especially to underserved communities.
“Wall’s Malaysia has always been dedicated to bringing joy to people’s lives, and we believe that even the smallest gestures can create immense joy. Partnering with The Lost Food Project allows us to reach those who might not have easy access to treats like ice cream, and we’re delighted to be able to share a bit of that joy with them,” said Jurene Teh, Senior Brand Manager of Wall’s.
The Wall’s Malaysia Makes It Happier Campaign 2024 underscores its dedication to supporting the well-being of communities through various efforts. By partnering with The Lost Food Project, Wall’s Malaysia not only helps to reduce food waste but also ensures that the happiness of enjoying a delicious ice cream is accessible to everyone.
As part of the campaign, the Wall’s Malaysia Makes It Happier Roving Truck will travel around the Klang Valley, visiting 7-Eleven stores and spreading joy by distributing free ice creams to communities. The roving truck initiative is now ongoing and will continue until the 15th of September, aligning with its Manifesto – Wall’s Makes It Happier, emphasising the simple joy and connection that come from sharing an ice cream with others.
Wall’s Malaysia seeks to uplift the spirits of Malaysians, reminding them that happiness can be simple and as delightful as a bite of ice cream.
For more details on the upcoming schedules of the Wall’s Makes It Happier Roving Truck, and information about Wall’s Malaysia’s wide range of ice creams, visit Wall’s Malaysia’s official social media pages: Instagram and Facebook.
Bring your friends and family along to share in the joy and create lasting memories!
