SOFY, the leading sanitary pad brand from Japan, has joined forces with Watsons to launch the #CoolGilerrr campaign in Malaysia, aimed at helping women combat the discomfort of menstrual heat with the SOFY Cooling Fresh line of sanitary pads.
Teaming up with Watsons, a renowned health and beauty retailer in Asia, SOFY has orchestrated the SOFY Cooling Fresh #CoolGilerrr pop-up event, a unique initiative designed to empower women to stay refreshed throughout their day, even during their menstrual cycle. This engaging pop-up event is open to the public and will take place at Starhill Kuala Lumpur from September 29th to October 8th, operating from 10 a.m. to 10 p.m.
The event promises to celebrate women's well-being and comfort by featuring interactive displays and offering attendees the chance to experience the innovative SOFY Cooling Fresh products firsthand. Members of the public are invited to join SOFY for a day of empowerment and discover how SOFY is revolutionizing women's menstrual experiences. Additionally, attendees can enjoy complimentary soft-serve ice cream, take advantage of special SOFY promotions, and participate in a meaningful donation program.
Ms. Amanda Wong Yoke Pui, Senior Brand Manager of SOFY Malaysia & Singapore, expressed, "SOFY Cooling Fresh Pads mark a significant advancement in menstrual comfort. Since introducing the First Ever Cooling Fresh pad range in 2018, we have remained committed to enhancing our products to ensure that women can feel fresh, comfortable, and confident in all aspects of their lives. At SOFY, our mission is to provide a refreshing, confidence-boosting experience, even in the most challenging weather conditions."
Ms. Amanda Wong further elaborated, saying, "Our annual usage and attitude study reveals that 7 out of 10 women experience rashes or skin irritation during their period, particularly among younger girls who tend to wear sanitary pads for extended periods. Our SOFY Cooling Fresh range is tailored to address the challenges posed by the Malaysian heat."
Originally introduced in 2018, SOFY Cooling Fresh is engineered to deliver up to five (5) hours of Minty Cool Sensation through a diverse range of products, from Day to Night and Maxi to Ultra Slim, ensuring that women can stay comfortable despite the scorching Malaysian heat during their periods. Additionally, SOFY expanded its product lineup in October 2022 with the Sensitive Cool range, incorporating natural cucumber extracts to cater to consumers with sensitive skin.
Highlighted Products:
SOFY® Cooling Fresh (Mint) – 5 Hours Minty Cool Sensation: These pads come with a Cool Mint Sheet, offering up to 5 hours of Minty Cool Sensation to alleviate heat rash and keep women feeling refreshed until their next pad change. They also contain Natural Plant Essential Oils to effectively prevent odors and provide long-lasting freshness. Furthermore, these pads are Hypoallergenic and Dermatologically Tested, ensuring safety for all skin types.
SOFY® Cooling Fresh (Cucumber) – Sensitive Cool: Infused with Natural Cucumber Extracts, these pads provide a gentle cool sensation, reducing discomfort, even on sensitive skin. Like the Mint variant, they are also Hypoallergenic and Dermatologically Tested, making them suitable for all skin types. Their Ultra Slim design and superior absorption allow women to go about their day with confidence and peace of mind.
SOFY and Watsons have come together to empower Malaysian women to conquer the challenges of menstrual heat with the innovative SOFY Cooling Fresh sanitary pad range, ensuring that women can experience comfort and freshness even in the sweltering weather conditions of Malaysia.
