The recycling efforts in the country have been put on halt, resulting in an increase of waste in our landfills.
Putting its annual sustainability initiative into full gear, IPC Shopping Centre is pleased to kick-off its ‘Trash to Treasure’ campaign to help the community make recycling part of the new normal.
Photo via IPC Shopping Centre
Starting from 1st June until the 2nd of August, shoppers can drop off their recyclables at IPC Recycling & Buy-Back Centre (RBBC), and enjoy exclusive treasured rewards for selected categories. Wow!
Seeing that a large number of daily domestic trash consists of food waste, IPC rolled out a pilot programme last year with their F&B tenants and has successfully collected over 10 tonnes of food waste. Following the success, IPC is now the first shopping centre in Malaysia to extend its food waste collection efforts to the public.
Shoppers are encouraged to segregate and freeze their food waste in sealed containers or plastic bags before dropping it off at the RBBC. This waste will then be bio-recycled and turned into animal feed and organic fertiliser.
IPC will also be adopting the fabric collection bins to allow shoppers to sustainably dispose of their fabric-based products, like your old clothes! Shoppers can also drop off old soft toys, shoes, bags, linens, and curtains at the RBBC while they shop!
Photo via IPC Shopping Centre
The collected fabric will then be sorted for donations or recycled into industrial wiping cloths and upcycled into wearables.
Mark Tan, PR and Digital Marketing Manager of IPC Shopping Centre said, “Over the years, our sustainability efforts have shown that responsibly disposing of waste goes a long way in creating a more sustainable environment. As a community-centric shopping centre, we want to empower the community to make recycling part of their everyday lives in this new normal. Hence, making the RBBC accessible and safe for all by following the latest health guidelines, and implementing protective measures.”
IPC has prioritised social distancing requirements in its shopping centre, as well as within RBBC. Floor stickers and hand sanitisers are strategically placed within and around the centre to ensure safe and healthy recycling conditions for all.
As part of the new standard operating procedures, temperature checks will also be conducted before entry.
Through the ‘Trash to Treasure’ campaign, IPC sets out to be the hub for sustainable waste disposal, rewarding its shoppers with treasured rewards when they drop off paper, aluminum, and plastic recyclables at the RBBC.
So if you’ve been spring cleaning your closet during the MCO and have a ton of old clothes that you want to get rid of, why not recycle them at the RBBC instead!
By: Aishah Akashah Ahadiat
