As we continue the Year on TikTok celebrations, TikTok, the leading destination for short form mobile videos, shares some of Malaysians' top content categories and challenges that resonated with users nationwide in 2021.
Being a unique platform where creative self-expression is consistently championed in many forms, TikTok has shown to be a space where multiple types of user profiles congregate to create and share content that serve to entertain as well as educate. For instance, the Malaysian favourite #TikTokGuru hashtag saw an incredible over 6 billion views earlier this year, with its fresh take on sharing various types of knowledge in a brand new format.
While we look back at what made this year 2021-of-a-kind, here are some of Malaysia's top content categories and hashtag challenges.
Year on TikTok 2021
Most Popular Challenges
1.#TikTokGuru – TikTok commits to making learning more fun and interactive for everyone outside of class. The best part of the challenge is that it caters to all ages to learn something new every day.
2.#MyFoodie – The #MyFoodie hashtag was trending with mouth-watering videos from users about all things food related.
3.#SquidGame – SquidGame is a South Korean survival drama television series that's gotten everyone hooked. People are cosplaying the characters, bingeing the show, and even fangirling over the oppas.
4.#KitaJagaKita – By searching #KitaJagaKita, the discovery page provides information on live sessions with Ministry of Health certified mental health specialists and doctors as well as the resources needed for all to seek mental health support and services.
5.#SenyumanRaya – In conjunction with Raya 2021, TikTok launched their #SenyumanRaya campaign challenge where users were encouraged to share their personally unique Raya festivities on the platform.
Most Popular Verticals
- Entertainment
- Food
- Education
- Gaming
- Sports
Most Popular Education Creators
- dr.samhan
- irfan.khairi
- hafizuddinmuhd18
Most Popular Entertainment Creators
1.eiqamaleq
2.kakeemovie
3.shah_rubio
Outstanding Celebrities of the Year
1. babyshimaofficial
2. noradanishhanif
3. alvinchong123
4. toktitiktok
5. izzueislam
Emerging Celebrities of the Year
- imantroye
- erissa_puteri
- asadmotawhhh
Most Popular Food Creators
- akiejack
- syifajamill
- hamdanmubarak_
Most Popular Beauty and Fashion Creators
- rozyana93
- sallywhoo
- miaazahar
Most Popular Gaming Creators
- sharinarichie
- faroukjer
- yonnyzahri
Most Popular Sports Creators
- tbh77_oe
- thelast_defender
- kangzhuangranger
Most Popular Livestreamers
- nelysa_norazlan
- dj.mushroom
- yazminaziz
This year has been 2021-of-a-kind and it's all because of YOU!
Also, don't forget to follow us on TikTok, too!
