Staying true to being supporters of women’s progress and in conjunction with International Women’s Day, Kotex hosted Malaysia’s first and largest online slumber party on both Instagram and Facebook.
The event saw over a 1000 people gathered virtually.
In an effort to continue paying homage to women’s progress, Kotex partnered up with top Malaysian social media influencers, Athalia Buswani and Erissa Puteri. The pair hosted fun activities to prove that girls can have it all while they’re on their periods, including having a good night’s sleep to wake up and slay the day!
Both girls paid ode to Kotex Overnight Panties’ 360 anti-leakage protection and Kotex Total Protection Overnight pads which they unveiled in a Kotex slumber kit along with a Kotex night robe and sleep eye mask to help them get the best night’s sleep on their periods
Radhika Agarwal, Marketing Manager for Kimberly-Clark Malaysia said, “Kotex has always been at the forefront of addressing women’s period needs to ensure nothing holds her back, not even their period.
“Women often lose sleep during period nights, worrying about leaks and stains and this International women’s day, we wanted to break the chain of these sleepless, worry-ridden period nights. The online slumber party, Malaysia’s first and largest, was a celebration of these fun, liberated period nights to tell every Malaysian woman that period or not, she can.”
Ahh yes, ladies! We can’t wait for a sleep experience like no other even during our period!
By: Aishah Akashah Ahadiat
