In an unprecedented twist of fate, a cendol stall in Taman Melati, Kuala Lumpur, has witnessed an extraordinary surge in customers following a review by content creator and entrepreneur Khairulaming.
Stall owner Ahmad Nizam Noh expressed his astonishment, remarking, "My knees trembled seeing customers lining up in front of my stall because I have never seen such a situation before."
Despite a decade in the cendol business without witnessing a significant influx of customers, everything changed when Khairulaming decided to showcase Ahmad Nizam's humble stall to his extensive following on TikTok and Instagram, totaling close to eight million followers.
"On Friday morning, he came to my stall, and actually, he has visited many times before, usually with his friends. He is a regular customer and usually orders Mi Bandung and Bihun Sup, besides the Cendol Pulut, which is sold for RM1. On that day, he asked for permission to make a video, and initially, I hesitated because he boasts many followers. Still, he insisted I give it a try," reported Harian Metro.
The impact of Khairulaming's video was instantaneous, going viral on TikTok with over four million views.
Customers flocked to the cendol stall, forming lengthy queues that persisted throughout the day.
"Previously, not many customers came, and only five people were working at the stall, including myself, a cook, one person at the counter, and two other employees. But since my stall went viral, I can get around 5,000 customers a day, so I had to hire four more workers.
"I used to only order 50 packets of Mi Bandung paste from Muar, but now it has increased to between 400 and 500 packets to meet customer demand," shared the stall owner with the Malay daily.
This unexpected windfall has significantly boosted Ahmad Nizam's profits, skyrocketing from RM800 to almost RM10,000 a day.
Expressing gratitude for this change in fortunes, he reflected on his humble beginnings when he operated a three-wheeled cart in front of schools around Taman Melati and Gombak Setia.
"Even though Khairulaming is an influencer and a successful entrepreneur, he is very humble. He doesn't even ask for payment for his review. I am grateful because he is my idol, and I have even sent him a WhatsApp message to express my gratitude, and only God can repay his kindness.
"Thanks also to all the customers who come and are willing to line up and wait for an hour or more in hot or sometimes rainy conditions. I hope everyone continues to support me, and I will try to provide the best service and ensure that the food is sufficient so as not to disappoint the customers," he conveyed.
Wah, the food looks good! We’re so happy they are doing well.
