‘Brain rot’ may sound dramatic, but it’s a term that’s increasingly being used to describe a type of online content that’s gaining popularity, particularly among younger users. Typically found on platforms like TikTok and YouTube, this content is fast-paced, overstimulating, and often seemingly nonsensical — think chaotic video clips mashed up with random audio, memes, or gameplay footage.
Although it may appear harmless or even funny, experts and educators are beginning to raise concerns about its long-term effects on our brains.
Photo via Malay Mail
Consuming too much of this type of content can affect attention span, cognitive development, and critical thinking. When every video is designed to capture your attention in seconds and move on just as quickly, it becomes harder for the brain to focus, reflect, or retain information.
Malaysia Takes Notice at a National Level
This growing concern was brought to light in Malaysia’s Dewan Rakyat on 29 July, when Tumpat Member of Parliament (MP) Mumtaz Md Nawi raised the issue of low-quality, potentially harmful content targeting children. She asked what actions are being taken to shield young users from such digital noise.
Communications Minister Fahmi Fadzil responded by confirming that the government is actively addressing the issue. He said the Malaysian Communications and Multimedia Commission (MCMC) is working closely with platforms such as TikTok and YouTube to tackle content that could be cognitively damaging.
What Measures Are Being Taken?
According to Fahmi, the MCMC has held ongoing discussions with both platforms to push for greater transparency in how their algorithms work. The goal is to ensure these recommendation systems are in line with local guidelines, particularly in relation to child safety.
Between 1 January 2022 and 15 July 2025, the commission requested the removal of 1,143 pieces of offensive or extreme content involving children, all of which were successfully taken down.
Digital Parenting Still Plays a Vital Role
While these regulatory steps are important, Fahmi also highlighted the role of parents and guardians in protecting children online. He warned against treating digital devices as substitutes for supervision.
“You can’t treat devices like digital nannies,” he said. He encouraged parents to monitor what their children are consuming, set healthy screen time limits, and engage in open discussions about online safety and digital well-being.
As the digital world continues to evolve, finding a balance between access and protection has never been more important.
