Tourism Ministry To Start Using Social Media To Bring In Visitors

tourism ministry to start using social media to bring in visitors

Photo via FMT

We’re still not able to travel overseas amid the coronavirus pandemic, but it wouldn’t hurt to start promoting tourism again, in preparation for when borders finally reopen.

As the tourism industry starts to “rebuild” itself, The Ministry of Tourism, Arts and Culture (MOTAC) has decided to tap into social media platforms to attract tourists to Malaysia.

Following the increased use of Facebook, Instagram and TikTok over the global lockdown, Deputy Minister Datuk Jeffrey Kitingan said the ministry wants to seize this opportunity to start promoting Malaysia again.

“The tourism industry, whether leisure or business, is especially dependent on social media, given the nature of picturesque images as a point to introduce a destination. Realising its importance, among the initiatives we’re set to engage with our partners include up-to-date tourism promotional campaigns, live feeds or updates on our flagship event destinations and venue promotions,” he added.

Jeffrey also pointed out that social media influencers can make a huge difference in promoting tourism, as studies have shown that users tend to seek their view on a certain subject.

49 percent of consumers relied on influencers’ recommendations on social media, while 71 percent of consumers who have had a positive experience with a particular brand through social media, were likely to recommend the brand to friends and family.

We can’t wait to see what MOTAC comes up with!

by Kyle Roshen Jacob