On the 9th of September, when visitors step into Rumah Tangsi, Kuala Lumpur, they will be transported to a nostalgic "kampung" setting, reminiscent of a lively village scene. This captivating experience is none other than Kampung Buatan Malaysia, an event organized by ZUS Coffee, a local coffee chain celebrated for its innovative spirit.
The air will be saturated with the enticing aroma of coffee, accompanied by the melodic hum of community conversations. More than just an event, Kampung Buatan Malaysia represents an immersive encounter—a symbol of unity and pride in Malaysian-made products.
Kampung Buatan Malaysia serves as a significant chapter in ZUS Coffee's broader narrative—the "Buatan Malaysia" campaign. This campaign's mission is to challenge misconceptions and champion the true quality of Malaysian-made products. ZUS Coffee aspires to contribute to a shared vision where Malaysia is acknowledged for its promise and potential.
Upon arriving at the iconic Rumah Tangsi, visitors will first encounter the inviting scents emanating from Lorong Makan ZUS, located just outside. Here, food enthusiasts can embark on a culinary journey, savoring an array of delectable specialties, featuring both local and international flavors thoughtfully curated by local brands.
Upon entering the premises, visitors will find themselves in Pasar ZUS, spanning both the ground and first floors. This bustling marketplace provides a platform for local brands to proudly showcase their distinctive offerings. At Kampung Buatan Malaysia, every nook and cranny, every stall narrates a story—the story of Malaysians who dared to dream and build.
The Time Tunnel not only traces the growth of ZUS Coffee but also shines a spotlight on their esteemed partners: BOH, Inside Scoop, Julie's, and Farm Fresh. These partners, with humble beginnings similar to ZUS Coffee, have joined forces to create the products that Malaysians have grown to cherish. The Time Tunnel epitomizes not only Malaysians' dedication to their homegrown brands but also the strength of collaboration and shared success in crafting beloved Malaysian products.
Meanwhile, the air is infused with the alluring aroma of ZUS Coffee's latest innovation—the "Tarik Series." Paying homage to the beloved Malaysian Teh Tarik, this series exemplifies the nation's capacity for creativity and evolution. It offers a taste familiar to all Malaysians, revitalized by the smoothness of ZUS Coffee's signature Velvet Crème. This delightful fusion mirrors Malaysia itself—a nation with a rich heritage in constant evolution.
The event promises more than interactive experiences. Attendees can eagerly anticipate performances by renowned local artists such as Syamel, Kaka Azraff, and Andi Bernadee. Additionally, the event will showcase the depth of Malaysia's cultural heritage with a captivating Tarian Muhibbah performance.
To further bring the concept and theme of the “Buatan Malaysia” campaign to life, ZUS Coffee has meticulously crafted a compelling campaign video titled “ZUS Coffee On Trial: Buatan Malaysia?” Featuring familiar faces such as comedians Kavin Jay and Ryan Howlett, entrepreneur Arieff Yong, and beloved local brands like Farm Fresh, Inside Scoop, BOH, and Julie's, the video underscores the pride associated with being Malaysian-made.
Collaborative chapters of the “Buatan Malaysia” campaign also feature partners like BOH for the Tarik Series and Inside Scoop for a limited edition ice cream inspired by ZUS Coffee's beverages. These partnerships highlight the remarkable achievements that can be realized when Malaysian brands unite and collaborate toward a common objective.
On the 9th of September, we extend a warm invitation for you to join us at Kampung Buatan Malaysia. Become a part of our narrative as we celebrate Malaysian heritage, innovation, and the collective strength of local brands. Together, let's cherish, savor, and uplift the story of Malaysian-made products.
