We wouldn’t call ourselves bad drivers lah, but we’re definitely BAD at navigating and if you’re just like us, you’ll know how dependent we are towards applications like Waze!
Photo via Waze
The application is ready to welcome all drivers back on the road ...but with a refreshed brand identity and new Moods to inject more fun during all your drives. The latest update reinforces inclusivity and connection and empowers user to share how they feel with the Waze community.
Now, communities and drivers can work together so that driving could be a happy experience instead of a stressful one.
If a driver hits a pothole and reports it, or when one of Waze’s volunteer Map Editor adds toll prices to the map - all Waze’s shared community of drivers will benefit, encouraging more people to participate and help make the road a less lonely place.
So next time if you’re stressed in traffic, you can check out the Waze Moods and you’ll be able to see what the people around you are feeling too, whether they’re Happy, Wild, Zombified or anything in-between (there’s a mood for everyone to express how they feel in traffic).
Jake Shaw, Waze Head of Creative said: “Waze is home to the world's largest community of drivers, and we’ve always used the power of our people to transform the road into a happier, more humane place.”
“This brand refresh encapsulates that unique Waze experience visually, with a new grid format based on our map, new Moods to capture the infinite array of emotions we all feel while driving and a lively color palette that celebrates the joy that we always try to bring to the road, and the magic of our community and the way we work together for better.”
Beyond Moods, a new bold color palette reflects the joy and uniqueness of our users, and a new visual language based on roads and maps, will be seen in multiple places, including the Waze website, emails, and social channels.
Though it’s fun to see all the bright colours and different moods all around you, make sure to always keep your eyes on the road!
By: Aishah Akashah Ahadiat
