UNIQLO Introduces First UT Collaboration with K-POP Boy Group TREASURE

UNIQLO announces the launch of “Find Your TREASURE UT”, marking the first collaboration between UNIQLO graphic T-shirt brand, UT, and the popular K-pop idol group TREASURE.

This collection features designs inspired by each of the group’s most well-known songs, making it feel like a greatest hits collection. The simple yet stylish allows wearers to fully enjoy the worldview of TREASURE songs, appealing not only to fans but also to a wide range of music lovers. These special designs have been created exclusively for UT.

The collection offers a unique opportunity to experience the essence of TREASURE's music. With designs inspired by the characters and music videos of six representative TREASURE songs – "BOY," "I LOVE YOU," "JIKJIN," "DARARI," "HELLO" and " BONA BONA". The oversized silhouette is unisex-friendly and developed especially for Find Your TREASURE UT. Fans will be keen to see which pattern their favorite member is wearing.

TREASURE members wearing Find Your TREASURE UT show off their personalities

A series of fresh new visuals is planned for future release with TREASURE members wearing special designs and various expressions. These special visuals include behind-the-scenes videos during filming, selfies taken by the members themselves, and video messages for customers. These visuals are another TREASURE for fans that can only be experienced through Find Your TREASURE UT.

TREASURE is a K-pop idol group that burst onto the music scene in 2020 with a debut on the audition program YG Treasure Box. The globally popular group has 10 members.

TREASURE has a strong following in South Korea, Japan, and Southeast Asia, with plans to expand its activities in North America and Europe.