TikTok Launches New Challenge To Promote Creating Safe Content

tiktok launches new challenge to promote creating safe content

TikTok’s popularity has skyrocketed over the past year, but sometimes for the wrong reasons.

The video-sharing platform has seen some quality content that has taken the world by storm such as the #dontleaveme, #dontrush and #renegade challenges, but there’s also a dark side to TikTok, in which some users use the app to post inappropriate content.

These include suicide attempts, consuming harmful subtances, and performing dangerous stunts; all of which have forced some countries to completely ban the app.

tiktok launches new challenge to promote creating safe content

TikTok Malaysia has now moved fast to tackle the issue with the #thinkb4youdo challenge, with the aim of protecting user welfare.

The company hopes to encourage Malaysian users to take a moment and think before they conduct dangerous acts on TikTok, while the new challenge is also a call to action for everyone using the platform to play their part in creating a safe and positive environment for the global community.

To draw greater attention to the dangers of posting harmful content for entertainment purposes, TikTok is encouraging users to participate by doing the following:

  1. Shoot a video and use the #thinkb4youdo sticker and follow the choreography
  2. Post your video along with the hashtag thinkb4youdo and set it to public
  3. Share it on other social platforms and invite your friends to join you

“TikTok is committed to fostering a positive and inclusive environment where users can express themselves safely,” said Cheah Sheau Mei, User and Content Operations Manager, TikTok Malaysia. “While many turn to the platform to laugh, learn, and engage with their community, some users will inevitably post content that promotes harmful behavior such as amateur stunts or dangerous challenges. As such, we’re encouraging users to take a moment and think about the implications of posting such content, as well as follow our robust policies and tools in place to help stop these issues.”

tiktok launches new challenge to promote creating safe content

Many popular Malaysian creators have already jumped on the challenge, such as  Mark O’Dea, David Zafer and Yuki Tan.

We want to see Malaysians make more entertaining content on TikTok, but please be safe while doing it!

Don’t forget we’re on TikTok too! Follow us @syoksyoksyok!


by Kyle Roshen Jacob