Photo via TallyPress
Question: Do you buy activewear for fitness purposes, or do you just like to wear them?
A fitness survey conducted by e-commerce lifestyle brand Oxwhite has revealed that three in 10 activewear customers lead a moderately inactive lifestyle, as they exercise less than once a week.
The survey was carried out amongst Oxwhite’s Facebook community of over 23,000 active customers, in which one in four claimed that they love buying activewear.
According to the survey findings, 90% of those who stated that they were moderately inactive said their lack of exercise is due to limited knowledge of keeping themselves safe during a workout.
Meanwhile, 40% of the activewear fans mentioned that they were active and are exercising between two and three times a week.
“The findings were not surprising as multiple consumer behaviour studies had shown that many consumers buy activewear because they are comfortable and attractive, especially with the sweat absorbing and moisture wicking properties activewear comes with. This is what the market calls ‘athleisure’,” said Oxwhite founder CK Chang.
Here are some other key findings from the survey:
Stay active, guys!
by Kyle Roshen Jacob