The Borneo Sonic Music Festival 2024 made a massive comeback this year, drawing more than 20,000 attendees for two days of music, food, and adventure at Sarawak Stadium from 11 to 12 October. Skechers Malaysia took center stage as the official footwear and apparel partner, elevating the festival experience for both music lovers and fitness enthusiasts.
Skechers Steals the Show
Skechers went all out with two interactive booths that showcased their latest footwear innovations. The Skechers Max Cushioning Booth at the Borneo Sonic Run and the trendy UNO Booth inside Sarawak Stadium brought style, fun, and plenty of excitement to festival-goers.
Inside the Festival: The Skechers UNO Booth
The Skechers UNO Booth was a fan-favorite, spotlighting the newest Tres-Air UNO Slip-Ins and UNO Chaos collections, endorsed by Skechers Regional Brand Ambassador Cha Eun-woo (@eunwo.o_c). The booth’s tech-forward footwear included features like:
- Air-Cooled Memory Foam®
- Skech-Air® visible air-cushioned midsole
Visitors were drawn to the Cha Eun-woo UNO Breakthrough glass wall, snapping photos for social media and redeeming a 30% OFF voucher and a hand fan. The fun continued with the UNO Pong game, where winners scored RM50 discount vouchers and free temporary tattoo stickers.
Star-Studded Music Lineup
The festival weekend was filled with electrifying performances from local and international stars such as YUNA, DOLLA, Bunga Cinta Lestari, RAIN, and JESSI. Skechers-sponsored artist Thomas 郭曉東 (@thomasmrxd) also took the stage, rocking the crowd with the stylish Skechers Tres-air UNO Slip-ins.
The Borneo Sonic Run 2024: A Fitness Fiesta
Kicking off the action on 12 October, the Borneo Sonic Run 2024 saw over 1,500 participants compete in the 3KM and 6KM races. Runners received event tees, medals, non-woven bags, and exclusive Skechers vouchers, with a lively Zumba warm-up setting the pace.
Winners & Highlights
Participants competed for exciting prizes, including Skechers running shoes and product vouchers, awarded to the top finishers in each category:
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3KM (Men):
- Champion: Sunny Jong
- 1st Runner-Up: Muhd Airell Daniss
- 2nd Runner-Up: Lambert Maus Lazlus
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3KM (Women):
- Champion: Law Kah Wen
- 1st Runner-Up: Choy Szu Keang
- 2nd Runner-Up: Nur Arissa Adriana
-
6KM (Men):
- Champion: Muhd Amirul Mohd
- 1st Runner-Up: Jonathan Wee
- 2nd Runner-Up: Muhd Romzly Adha
-
6KM (Women):
- Champion: Sally Yap
- 1st Runner-Up: Siti Laila Kasim
- 2nd Runner-Up: Carlina Law Kah Yi
Max Cushioning Booth: A Runner’s Dream
The Skechers Max Cushioning Booth was a highlight for participants, showcasing the latest Max Cushioning Elite 2.0 (Women) and Max Cushioning Premier 2.0 (Men). These shoes, designed for both everyday workouts and long-distance runs, feature Skechers' cutting-edge technologies such as:
- Hands-Free Slip-ins® technology
- Natural Rocker Technology®
- Air-Cooled Memory Foam®
Festival-goers joined the High Knee Challenge for a chance to win Skechers gifts and RM50 discount vouchers, while the Shoe Tying Challenge awarded the fastest contestant with a brand-new pair of Skechers Max Cushioning shoes.
Relive the Fun
Missed the festival? Check out the event highlights on Skechers Malaysia's Instagram (@skechersmalaysia), and browse their latest collections online for a closer look at the footwear that stole the show.
