Singapore Tourism Board (STB) invites explorers to virtually experience Singapore’s newest and iconic world-class offerings through “SingapoReimagine PoseNow” campaign, a branded effect on TikTok.
The interactive campaign aims to build the excitement of visiting Singapore in collaboration with content creators who will inspire people to participate in the fun TikTok activity.
Launched on 17 January 2022 the Effect will run until 17 March 2022 as the first SingapoReimagine campaign on TikTok for Southeast Asia that will be simultaneously launched in STB key SEA markets such as Indonesia, Malaysia, Thailand and Vietnam.
The “SingapoReimagine Pose Now” campaign is launched in conjunction with the SingapoReimagine initiative, which focuses on introducing new standards of travelling through new experiences and elevated standards in technology, sustainability and safety in Singapore.
The campaign introduces a filter that allows people to virtually visit and pose at a few iconic attractions and experience being transported to Singapore through the TikTok Effect. New and exciting attractions in Singapore to inspire future travel include the Museum of Ice Cream, the first ever museum in Asia with multisensory and interactive installations, the historical hidden gem at Fort Canning Spiral Staircase, and the iconic HSBC Rain Vortex at Jewel Changi Airport, the tallest indoor waterfall in the world.
@shahyanti Aku Jalan-jalan ke Singapore dulu nih guys🤩 kamu mau juga jalan-jalan ke Singapore kayak aku? Skuy ikutan juga yuk #SingapoReimagine Pose Now challenge dari @visit_singapore asyik banget lho 🤩 yuk gasskeun @shanty4506 @niayuniati3 @ninksieh ♬ ADVENTURE TIME - Wild Heart
“I am really excited about our first SingapoReimagine campaign on TikTok as it gives us an opportunity to introduce a reimagined Singapore through fun and interactive ways. We are also delighted to collaborate with a diverse group of influencers across our key Southeast Asian markets to introduce new and exciting experiences in Singapore to TikTok users.” said Juliana Kua, Assistant Chief Executive, International Group, Singapore Tourism Board.
STB hopes that this regional campaign across its key source markets will garner positive responses and keep the destination interest high in the hearts and minds of digitally savvy audiences.