A certain local fashion platform has come to celebrate the not-so-mentioned group of frontliners - our postmen!
In conjunction with Malaysia Day, FashionValet (FV) created this collection to instil pride in all Malaysians, and chose Pos Malaysia because they’ve been serving the nation for over 200 years.
Pos Malaysia has been FV’s shipment services partner for over 10 years, and it is with their services that FV has been able to connect with and deliver to their customers.
“Through FV’s fashion platform, Malaysians can get their hands on the latest fashion designs and keep up with the latest trends, while Pos Malaysia is at hand to provide customers with the convenience and peace of mind through our trusted and widest distribution network, along with accessible rates for everyone to enjoy quick and safe delivery of purchases right to their doorstep,” said CEO of Pos Malaysia Berhad Mohamed Rozaidi Md Sharif.
The line is aptly named ’Negaraku Negaramu’, mainly consisting of streetwear apparel - hoodies, t-shirts, cargo pants, a bucket hat and messenger bag to choose from.
Inspired by Pos Malaysia’s rich history, the prints on the pieces have the iconic red post box, the round stamp used to seal parcels and letters, the distinctive colours of Pos Malaysia and also a khaki-coloured top and bottom set that resembles a postman’s uniform from the colonial era.
FV describes the collection as casual, comfortable and perfectly suitable for the lepak culture of most Malaysians.
“I only knew Pos Malaysia as someone who delivers my parcels. But after working with them on a deeper level with FV being one of our logistics partners, do I realise how much they do for the nation. Without them none of us will be connected. They ease our daily lives without us even realising,” said Vivy Yusof, Group Creative Director of FV.
“So, this collection, as much as it shows our love for Malaysia, is also a tribute to the thousands of postmen and employees at Pos Malaysia for all they’ve done for us since the 1880s. I thank Pos Malaysia Group for the collaboration and agreeing to do this collection with us! Having the same values to connect people, I am so proud that FV got to collaborate with them,” she added.
Will you be getting a piece from this collection?
by Kyle Roshen Jacob