1st in Malaysia! PLAY LINE FRIENDS x NEWJEANS Pop-Up Store Opens At 1 Utama!

1st in malaysia! play line friends x newjeans pop-up store opens at 1 utama!

Get ready to embark on a remarkable journey into the world of Hallyu as 1 Utama Shopping Centre proudly announces the official arrival and Grand Opening of the [PLAY: LINE FRIENDS X NewJeans POP-UP STORE in MALAYSIA].

Making its first debut in Malaysia exclusively in 1 Utama, along with Southeast Asian countries Thailand, Singapore and Philippines, this exclusive global pop-up will only be available for a limited duration of 3 months from 21 September to 21 December 2023.

So don’t be π‘†π‘’π‘π‘’π‘Ÿ π‘†β„Žπ‘¦ and head down to 1 Utama and save these dates!

Spanning 2,900 sq ft, fans can eagerly anticipate stepping into the world of NewJeans to explore a treasure trove of over 400 limited edition must-have items. There’s irresistibly cute plushies, accessories, t-shirts, caps, bags and many other charming memorabilia headlined by the captivating “bunini”, an exciting combination of NewJeans’ beloved bunny symbol (Tokki) and popular “minini” IP from LINE FRIENDS, which made a surprise appearance in NewJeans’ new music video “ASAP."

Discover also a colourful range of delightful collections inspired by The Powerpuff Girls like phone grips, keychains, stickers and more for fans to get their hands on.

Soak up the vibrant pinks and baby blue hues in the store, which is adorned with a dazzling display of decorations and aesthetics befitting of the trendy K-pop girl group’s styles. 

1st in malaysia! play line friends x newjeans pop-up store opens at 1 utama!

Once visitors are done shopping, it’s time to capture some photos. There are plenty of Instagram-worthy spots for Malaysian bunnies to create special memories which include:

1. NewJeans Photo Booth – Strike a pose and take home a set of photo printouts

2. LED Animated Giant Screen – Dance along to your favourite music videos and hit song tracks

3. Line Friends Baby Wall – Say Hi to Mini Brown & Friends

4. NewJeans Manga Display – Find anime-inspired avatars modeled after BlueJeans members here

5. bunini Photowall – Be greeted by these adorable cuddly mascots and let your affection shine.

“Subsequent to the success of the BTS POP-UP: MAP OF THE SOUL Showcase in 2021 and BTS and SEVENTEEN IN THE SOOP in 2022 hosted by 1 Utama, we are again extremely grateful to have another opportunity to bring the very exclusive LINE FRIENDS POP-UP STORE to Malaysia right here in 1 Utama,” said Lee Li Lian, 1 Utama’s Public Relations & Sustainability Senior Manager. 

@syoksyoksyok #SYOKExplores: #Bunnies!! Guess where we're at? πŸ‘€πŸ° Our friends at @1 Utama Shopping Centre invited us to check out the #PLAYLINEFRIENDS x #NEWJEANS pop-up store and OMG we gotta say... it's pretty cool! (We literally want to buy everything!) So, what's your ETA, guys? #syok #fyp #fypγ‚· #malaysia #shopping #1utama #bunini #bt21 ♬ fashion show(256764) - TimTaj

So π‘Šβ„Žπ‘Žπ‘‘'𝑠 π‘¦π‘œπ‘’π‘Ÿ 𝐸𝑇𝐴?