Magnum, the pioneer of decadent ice cream pleasure, proudly unveils its latest creation – Magnum Strawberry Panna, a luxurious new creation that captures the essence of Strawberry Bliss.
Staying true to the essence of indulgence, Magnum Strawberry Panna is a refined celebration of flavour — where the delicate sweetness of strawberry meets the creaminess of panna cotta in every decadent bite.
The Taste of Strawberry Bliss
The new Magnum Strawberry Panna lies a flavour experience crafted for those who seek joy in life’s most delicious details. Strawberry Panna ice cream beautifully marbled together, coated with real strawberry pieces and Magnum’s signature thick, cracking Belgian milk chocolate. This sweet and velvety creation captures the essence of indulgence in every bite, offering a delightful fusion of smooth, creamy flavours that transport you to a blissful escape.
“Magnum Strawberry Panna isn’t just an ice cream. It’s a moment of bliss – a moment you can hold, savour, and remember,” said Maggie Tay, General Manager for Ice Cream Group, Unilever Malaysia & Singapore. “With this blissful experience, we wanted to create something that feels as beautiful as it tastes. Magnum Strawberry Bliss reflects how we believe pleasure should be experienced: with intention, elegance, and always staying True to Pleasure.”
A High Tea Afternoon of Indulgence
To celebrate the arrival of this new icon, Magnum hosted an intimate afternoon event at the Glasshouse at Seputeh – a lush urban sanctuary transformed into a world of Strawberry Bliss. Flowing florals, soft pink hues, and golden accents set the tone for a sensorial journey that depicts indulgence in every form.
The event was graced by the presence of Aedy Ashraf, Aisha Retno and d00nuts, whose arrival added a wave of glamour and excitement, reinforcing Magnum's standing as the ultimate symbol of indulgence and pleasure.
Crafted Moments of True Pleasure
This year’s event featured an array of thoughtfully curated experiences, including a curated high tea chef’s creation by Nathalie’s Gourmet Studio, a DIY chocolate bon bon workshop, The Sweet Catch station, a nostalgic claw machine, a live portrait drawing station, and an immersive skit and dance performance. Each experience was designed to spark creativity and indulgence—inviting guests to craft their own confections, personalized keepsakes, and capture joyful moments through custom portraits.
At the heart of this journey stood the iconic “Make My Magnum” bar – a bespoke indulgence station where guests could personalize their very own Magnum Strawberry Panna. With an array of curated toppings, each creation became a one-of-a-kind expression of bliss, transforming the afternoon into an unforgettable adventure where flavour and artistry met in perfect harmony.
Pleasure Has a New Flavour
With Magnum Strawberry Panna, the brand continues to redefine modern indulgence — this time, through the joyful, romantic allure of Strawberry Bliss. Whether it's a moment to pause, savour, or celebrate, this creation offers the perfect balance of flavour, texture, and a truly indulgent experience that stays 'True to Pleasure.
Pleasure Seekers can now indulge in the Magnum Strawberry Panna, available nationwide at major minimarkets, convenience stores, petrol marts, supermarkets, and e-commerce sites.
