Love Beauty and Planet (LBP) has committed to planting a new tree for every bottle of LBP shampoo or conditioner purchased from across their entire product range.
This initiative is part of their ongoing commitment to sustainability that serves to restore and improve not only the lives of the people, but also the future of the planet.
As one of their many #smallactsoflove for the planet, this carbon-reducing initiative will see a new tree planted in Borneo for every bottle of LBP product sold. This is held in collaboration with APE Malaysia and will support the social enterprise’s reforestation efforts in the Lower Kinabatangan Wildlife Sanctuary to conserve the diverse flora and fauna of the unique rainforest.
Natalie Goh, Unilever Hair Care Marketing Manager said, “Love Beauty and Planet was born specifically to empower everyone we meet to share acts of love that will keep our planet beautifully sustained. Our latest sustainable initiative is a testament to this approach, as we are aiming to not only cater to a generation that is clean beauty-conscious and socially aware, but also a generation that supports the sustainable beauty movement where we love and look after ourselves at no cost to our environment.”
To show love for your crown while also loving the diverse ecosystem of flora that is Mother Earth’s crown, the Love Beauty and Planet Blooming Colour Shampoo and Conditioner range is formulated to deliver healthy shine while protecting coloured hair with Murumuru Butter and Rose.
This unique range encourages Malaysians to give a little love to themselves by choosing 100% natural ingredients for their hair, while also loving the planet with Love Beauty Planet’s 100% recyclable bottles!
