SW Food, under the ecoBrown's brand, will launch the third Brice healthy snack flavor, "Truffle," having the famous K-pop group TREASURE for the launch event to meet Malaysian fans. This follows the success of two previous flavors, Spicy Cheese and Seaweed, which gained attention from Malaysians since their launch last year.
The event will take place over five days, from May 29 to June 2, at Sunway Pyramid Orange Concourse. On May 30, a total of 100 lucky fans will get an exclusive meet-and-greet experience with their beloved TREASURE members - CHOI HYUN SUK, DOYOUNG, HARUTO, and PARK JEONG WOO. Fans will receive autographed items and get to take a group photo with the members as a memorable keepsake.
To participate in the meet-and-greet with TREASURE, lucky fans will be selected based on participation criteria by purchasing at least one (1) Truffle-flavored Brice and another flavor of their choice.
The campaign period will start from April 14 to May 11 2025 and the 100 lucky winners will be announced on May 19, 2025.
Participation Requirements:
- Step 1: Purchase Brice products (at least 1 Truffle flavor and one other flavor) in one receipt to be eligible for the contest.
- Step 2: Take a clear photo or record a short video (up to 15 seconds) featuring the Brice product.
- Step 3: Upload your photo/video on Facebook, Instagram, or TikTok using the hashtag #BricewithTREASURE and tag @ecobrownsrice to enter the contest.
- Step 4: Take a photo of your receipt as proof of purchase and upload it via Google Form (available on Instagram page) to complete your entry.
Additionally, visitors will have the opportunity to dive into ‘amazing prizes’ for those who completed three station games.
SW Food's Marketing Head, Vynce Lim, said that the launch of ecoBrown's third snack aligns with the "Snack the Smart Way" slogan as it creates memorable moments with friends and family while enjoying the product.
"Truffle not only offers a delicious snack but is also made from premium quality rice. Our Brice is baked, not fried, crunchy and high in dietary fibre, vitamin B3, vitamin B6 and vitamin E. It provides satisfaction for those who enjoy light snacks while maintaining a healthy body," said Vynce.
"We are truly excited about this launch, with a special appearance by the famous K-pop group TREASURE, offering our loyal customers an unforgettable exclusive experience," she added.
For information, Brice products are available at major supermarkets such as Jaya Grocer, Mydin, Lotus's, AEON, and more.
