Chinese New Year is just around the corner, and Fahrenheit88 and IPC Shopping Centre are both definitely out to get you in the mood for the Year of the Ox.
In the spirit of keeping traditions alive in the new normal, Fahrenheit88 welcomes “A Blessed Moo Year” this Chinese New Year.
From now until February 28th, Fahrenehit88 is decked in shades of red and pink with cherry blossoms, symbolizing longevity, spring and the renewal of life.
Also, follow Fahrenheit88’s Facebook page and join the Chinese New Year Style social contest to win exciting prizes! Post your best CNY #OOTD, to be one of five winners.
Meanwhile, IPC Shopping Centre is pleased to kick-off the ‘Niu Niu New Year’ celebration by serving the community in the ‘phygital’ space once more.
From now until February 21st, shoppers can browse through exclusive deals on IPC’s Instagram and Facebook page and enjoy exclusive discounts as they make their purchases through their delivery partners.
Shoppers will also be rewarded for twisting and moving their way to a healthier new year with the augmented reality ox filter available on IPC’s social media, and they’ll be able to jump, drum, and twist their way into shape by imitating the ox in the exercise videos introduced by IPC.
While exploring the filter on IPC’s social media pages, visitors can also browse through the deals and offerings from operating tenants.
In minimising in-store decorations, the shopping centre hopes to maximise relevance in the community by reaching them online and connecting with them through current trends.
Hope this gets you in the festive spirit!
by Kyle Roshen Jacob
