It’s finally here! Melding unmatched comfort with abold burst of colour, Skechers, the Comfort Technology CompanyTMand a global leader inlifestyle and performance footwear, proudly presents its highly-anticipated lifestyle footwearcollection, the Skechers The UNO for both men and women.
The collection comes in sevencaptivating hues, each designed to offer a pleasant walking experience and create an eye-catching vibrant touch to any outfit. Fronted globally by Skechers’ first-ever Artist-in-Residence, Doja Cat, who starred in a Y2Kcyberpunk and anime-inspired‘Doja Cat vs Doja Cat’campaign, the regional video campaign titled ‘For Your Every Scene’ featuring Skechers Regional Brand Ambassador and Korean star, Cha Eun-woo, also officially makes its debut!
Available in colourful hues including Off White, Black, Red, Lime Green, Navy, Hot Pink andBlush, all the shoes in this collection are in-built with a range of Skechers' cutting-edgefootwear technologies, including the Skechers Air-Cooled Memory Foam® cushioned comfortinsole and the Skech-Air® visible air-cushioned midsole that make them an ultimate joy to wear.
Skechers The UNO Collection: For Your Every Scene, Starring Cha Eun-woo
The video campaign, titled 'For Your Every Scene' stars Skechers Regional Brand Ambassador and Korean actor, Cha Eun-woo, showcasing the latest Skechers The UNO collection as a pair of footwear that can be comfortably worn in any situation.
With the aim to inspire consumers to navigate life's definingmoments with style and comfort, the dynamic video opens with Cha Eun-woo's confident stride towards an elevator, setting anintriguing tone. Dressed in a trendy Skechers Varsity jacket, hisvoice-over adds depth, highlighting the spontaneity of life's captured moments.
The video then unfolds with a scene of an elevator entrance, where a flurry of cameras and flashes are on Cha Eun-woo, capturing him in a poised moment of stardom. The transition thenreveals Cha Eun-woo’s transformation from casual to semi-casual attire, layering a blazer over his Skechers T-shirt todemonstrate Skechers’ blend of style and comfort in everyday life.
Throughout the campaign, the video underscores Cha Eun-woo’s confidence, charisma andeffortless chic style and the versatility of the Skechers The UNO collection.
This campaign hasalso been launched simultaneously in Singapore, Malaysia, Thailand, Hong Kong, Philippines, Indonesia, and Vietnam.
Check out a video of us unboxing our very own pair of #SkechersUNO, thanks to our friends at Skechers Malaysia for sending over a pair!
So, what are you waiting for?! Step into a pair of Skechers The UNO collection and redefine your personal style without compromising on comfort!
