Baskin-Robbins Aims to Bring Joy Through Rebrand; New Campaign Launching in Malaysia

Get ready for a joyful splash of colors this September!

Baskin-Robbins Malaysia, the world’s largest chain of ice cream specialty shops, proudly announces its makeover, unveiling a vibrant new look that celebrates the happiness in every spoonful of Baskin-Robbins’ ice cream.

baskin-robbins aims to bring joy through rebrand; new campaign launching in malaysia

From packaging to the overall visual aesthetic in selected outlets, Baskin-Robbins Malaysia fans will soon be able to see the brand new look for themselves. This dynamic change pays homage to the brand’s rich heritage while embracing a fresh new chapter. The modernized logo pays tribute to Baskin-Robbins’ American roots and features the familiar number “31” – an embodiment of the company’s belief that ice cream lovers should have the joy of experiencing a new flavor every day of the month.

The iconic blue and pink of Baskin-Robbins remain, though in the upgraded form of a premium gradient pattern that emphasizes the brand’s leadership in innovative flavors and exciting experiences. “For 35 years, Baskin-Robbins ice cream has played a part in creating delightful memories for Malaysians.

"As we bid a heartfelt goodbye to the classic Baskin-Robbins’ logo that has served us so well in the past, we joyfully welcome not only a new visual identity but a more exciting Baskin-Robbins Malaysia experience. It is a symbol of our renewed commitment to create flavors for everyone and every occasion.” said Cheah Jia Ming, Chief Executive Officer of Golden Scoop Sdn. Bhd.

To mark this occasion, Baskin-Robbins Malaysia is rolling out an array of celebratory promotions and specially crafted frozen confections that will be sure to please every fan.

A Tribute to the Classic Pink Packaging and a Celebration of the New Look

Kick-starting this journey is an irresistible "Buy 1 Classic, Get 1 New Look Quart" promotion from 7 September to 4 October. Enabling ice cream lovers to join in on the celebration and bid farewell to the old logo, Baskin-Robbins Malaysia’s weekday-only promotion includes one free “New Look” quart with the purchase of every “Classic” quart.

A Celebration of Two Worlds, Two Flavors

Malaysians are in for an extended treat as the festivities continue with the highly anticipated launch of Baskin-Robbins Mix ‘N Shake, enabling milkshake lovers a chance to experiment, create, and sip on their own favorite flavor combinations.

Another highlight is the re-introduction of the delectable ice cream cake, Garden Love, which now boasts
a harmonious duet of two distinct ice cream flavors, inviting connoisseurs who wish to relish the finest of both worlds. This dual flavor ice cream cake showcases an imaginative blend of two Baskin-Robbins Malaysia flavors that will captivate every ice cream lover's palate.

More New Ways to Enjoy Baskin-Robbins

For fans who wish to enjoy the extensive range of Baskin-Robbins Malaysia ice cream flavors, the celebration continues in October with a brand-new Baskin-Robbins Variety Pack. The pack will offer fans a selection of four, six, eight, and even twelve regular scoop ice cream flavors in convenient takeaway packaging, providing a delightful medley of choices to please all tastebuds no matter the occasion.

Stay tuned for more information on the expanded range of products and collaborations to come in celebration of this momentous occasion. To find out more visit!