RedRecords To Bring A-pop Artists To Greater Heights

If you ever dreamt of becoming a pop star, here’s your chance!

redrecords to bring a-pop artists to greater heightsPhoto: Air Asia Group

AirAsia Group, in collaboration with Universal Music Group (UMG), the world leader in music-based entertainment, just announced the launch of RedRecords, an innovative new label partnership aiming at developing new Asian artists and expanding the Asian genre of pop, ‘A-pop’,  to greater heights.

The partnership was announced at a press conference held in Kuala Lumpur today. RedRecords’s focus will be on discovering and developing talent from Southeast Asia and throughout the continent to explore the unique sounds that reflect the diverse and rich musical culture of the continent.

Their offices will be based not only in Kuala Lumpur, but also in Los Angeles, and will combine UMG’s industry expertise in artist development with AirAsia’s international marketing strength to expand A-Pop beyond international borders. The label will be led by Hassan Choudhury, Head of Music for AirAsia Group, who will take on the role of CEO of RedRecords.

“We have already revolutionised air travel enabling everyone to fly and as we celebrate 18 years of operation for AirAsia - we are focused on transforming the airline into a global digital travel and lifestyle leader. Now we are also heading back to our musical roots to revolutionise the future of Asian pop culture and give it the world-wide stage it deserves in conjunction with Universal Music to launch RedRecords." said Tony Fernandes, CEO of AirAsia Group in response to the announcement

Redrecords already has their first signing, Thai sensation, Jannine Weigel. Weigel, a singer, songwriter and social media influencer has released several singles and EPs and is excited to be the label’s pioneer artist.

Are you excited about this partnership? Maybe you can be the next A-pop sensation!

By: Siti Farhana Sheikh Yahya