HITZ, Malaysia’s No.1 English radio station has announced a 12-percent increase in local representation of music on its playlists on air, with local music available every hour of every day.
In mid-2020, HITZ made a commitment to support more local music and talent, and to this end, the radio brand collaborated with industry leaders to develop the Malaysian Music Panel, in an effort to raise the standard for local music and talent.
This has resulted in vast and phenomenal diversification of the local talent pool featured on air, ranging from TikTok stars to home DJs.
“We have come across some amazing local talent and music since this began and we remain committed to discovering more local talents and content in 2021,” said Priya Prabakaran, Network Content Manager, English Radio Brands, Astro Radio.
HITZ also introduced a number of new segments to highlight these local talents, including ‘Fresh Hitz Friday’ which plays new local and international music as soon as they are released, ‘Hitz Sessions’ providing an acoustic version of the hit local song, and ‘Behind The Hit’ which gives fans an explanation and story behind a local song.
Before this, Malaysian artistes were featured exclusively only over an hour on weekends.
Aspiring local musicians looking to get their tracks produced can also send in their demo recordings to HITZ, who will select one track monthly to be pitched to labels for production.
All local musicians and DJs can submit their tracks and mixes via email@example.com.
Give it a go, guys! Spread the word!
by Kyle Roshen Jacob