Photo via The Korea Times
Over the past 10 years, Twitter and K-Pop have grown side by side to become a true dream team and #KPopTwitter is one of the largest global conversations on Twitter today.
Despite the global COVID outbreak, there were 6.1 billion K-Pop related Tweets in the past 12 months worldwide! Talk about true dedication!
Now with over 300 K-Pop Topics (by artist names) that can be followed on Twitter, fans around the world can immediately see the best Tweets and easily join the global conversation about their favorite artists, and to celebrate 10 years of #KPopTwitter success.
Twitter has since partnered with K-Pop Radar to release K-Pop data to show how the passionate global K-Pop community shares their love and connects with their favorite artists around the world.
Twitter has also organized an exclusive “Decade of #KPopTwitter” global live party in Twitter’s Blueroom, bringing together several of the K-Pop pioneers (Sunmi, Wonder Girls), global top stars (Kihyun and Hyungwon, MONSTA X) and fast-rising artists (Bang Chan, Stray Kids) in a fun talk-show format to discuss the past 10 years of K-Pop and Twitter.
Twitter continues to be the best way for music fans to see and talk about what’s happening. That’s especially true in the K-Pop world, from legends like PSY, Super Junior, Big Bang, 2NE1, and Girl Generation; to today’s superstars such as BTS, EXO, GOT7, and BLACKPINK; to the next-generation talent including Stray Kids, ATEEZ, TXT, and IZONE.
K-Pop fans use Twitter to get the latest updates from the artists they love; connect with other stans anytime and anywhere in real-time; and express their appreciation for the music, dancing, and ‘Hallyu (Korean Wave)’ culture that has taken the world by storm.
#KPopTwitter is truly a global community as the top 20 markets with the most KPop-related conversations (from July 1, 2019 to June 30, 2020) cover every region in the world today:
While BTS is the most mentioned K-Pop artist in every market (except for Thailand where GOT7 topped the leaderboard), the rest of the top 10 most-mentioned K-Pop artists varied by market, showing the diversity of the K-Pop fandom on Twitter around the world (from July 1, 2019 to June 30, 2020):
For the first time ever, Twitter and K-Pop Radar are jointly releasing K-Pop data across 20 markets worldwide. These were the most-mentioned K-Pop artists, most-mentioned K-Pop songs, and fastest-rising KPop artists (by highest growth in Tweets) on Twitter in Malaysia (from July 1, 2019 - June 30, 2020):
YeonJeong added, “Even during this COVID-19 pandemic when K-Pop concerts, global tours and fan appreciation events have been cancelled, we haven’t seen any drop in #KPopTwitter conversations. K-Pop stans want to stay connected with each other and have their voices heard on Twitter, whether they are cheering for their favorite artist’s new song or participating in movements like #BlackLivesMatter. We can’t wait to see what the next 10 years of K-Pop and Twitter bring to the world.”
Come and join the fun #KpopTwitter conversations today to see and talk about your favourite K-Pop artists or follow any of the 300+ K-Pop Topics on Twitter to stay connected every day with other fans around the world!
By: Aishah Akashah Ahadiat