What started as a small idea during challenging times has grown into a local success story on TikTok Shop — and the SYOK team had the chance to experience it firsthand.
Syabab Fresh began their journey on TikTok Shop in January 2023, after rising costs on other e-commerce platforms made it harder to sustain their business. They initially gained traction by selling dates during Ramadan, and soon after, expanded their offerings to include a variety of fresh produce.
Many TikTok users didn’t even realise that fresh fruits could be bought through the app until they stumbled upon Syabab Fresh. Thanks to overwhelming support, the business now offers a wide selection of local and imported fruits, such as Harumanis mangoes from Perlis, Turkish cherries, Yemeni pomegranates, and seasonal durians.
Speaking of durians, Syabab Fresh recently sent the SYOK team a box of their Red Prawn durian, and it was absolutely divine. Known for its vibrant orange flesh and naturally sweet flavour, this variety is famous among durian fans for its creamy, almost custard-like texture. We were pleasantly surprised at how fragrant it was without being overpowering, making it perfect for those who usually shy away from the king of fruits.
It’s not just the fruits that make Syabab Fresh stand out. Shopping through TikTok Shop is incredibly convenient. You can watch sellers go LIVE, chat with them in real time, and make your purchase all in one go… no need to head out or queue up. It’s a great way to support local businesses from the comfort of your home.
Content creators also have an opportunity to earn by promoting Syabab Fresh. Through their affiliate programme, creators can earn 10% commission for every successful sale they generate.
If you haven’t tried shopping for fresh fruits on TikTok Shop yet, this might just be the sign you’ve been waiting for. Just be careful — one bite of that creamy Red Prawn durian, and you might be hooked.
