Recently, Chinese actress Fan Bingbing created a buzz during her visit to Melaka, where she was named Tourism Ambassador.
Photo via Instagram (@bingbing_fan)
Her visit thrilled fans and locals alike, especially when she was spotted dancing in a traditional baju kebaya while enjoying durian.
Fan Bingbing’s PR Manager, Jersey Chong, highlighted the surge in online activity following the actress's appointment. According to Jersey's data, shared on a popular Chinese instant messaging and social media app, Fan Bingbing's presence in Melaka significantly increased search traffic.
For example, on June 14th, “Fan Bingbing” attracted 334,883,965 searches, while “Melaka” saw 165,082,653 searches. The following day, these numbers rose even higher, with “Fan Bingbing” receiving 461,138,243 searches and “Melaka” 161,972,679 searches.
Jersey also noted comparative data: during the same period, searches for the “Shanghai International Film Festival” reached 2,280,795, and the “Weibo Movie Awards Ceremony 2024” had 3,472,115 searches.
The impact of Fan Bingbing's appointment was profound. On June 14th, searches for “Fan Bingbing” surged by 331.65%, while “Melaka” experienced an astounding increase of 14,838.04%.
Fan Bingbing's role as Tourism Ambassador has brought Melaka unprecedented attention, showcasing its rich cultural heritage and tourist attractions to a vast audience. This level of exposure is invaluable, putting Melaka on the global map and highlighting its unique offerings.
We hope that tourists visiting Melaka will enjoy their time, relish the local food, and immerse themselves in the beautiful Malaysian culture.
