Malaysians go crazy when it comes to putting cheese on absolutely everything... nasi lemak, pisang goreng, ice-cream, iced Milo... you name it! We love to try all sorts of creative combinations, and our passion for unique food experiences has gained attention from all over the world.
Photo via TikTok (@lionfieldmusic)
The moment a menu is unusual and tempting, crowds of people are sure to flock to the food stalls—making clever marketing a key strategy for many Malaysian food sellers.
It’s no surprise, then, that these innovative food trends often grab attention and become popular among both locals and tourists alike. A recent viral video offers a great example of this food trend phenomenon.
The video, shared by @lionfieldmusic, features two Italian influencers who appeared visibly shocked after witnessing a unique Malaysian food innovation: apam balik pizza. This creative twist on the classic Malaysian snack combines the sweet and savoury flavours of apam balik with the concept of pizza, and it’s causing quite a stir.
In the video, the two influencers look bewildered as they witness this unusual creation. Their reaction? They seemed unable to process the idea, with one of them even exclaiming, "I quit," as the video came to an end.
While the apam balik pizza might seem bizarre to some, it’s a testament to how adventurous Malaysian food culture can be. Combining familiar local favourites with new, imaginative ideas continues to put Malaysia on the map for food enthusiasts and curious travellers alike.
It looks good, not going to lie… Would you guys try this?
