BLACKPINK’s Rosé has taken the K-pop world by storm once again with her latest hit, “APT.”
Photo via Rolling Stone
Not only has the song dominated the charts, but it’s also earned an unexpected title as one of South Korea’s “forbidden songs” — tracks considered too catchy for students trying to focus during intense study sessions, especially in the run-up to college entrance exams.
South Korean students are familiar with these so-called “forbidden songs,” an unofficial list of tunes known for their addictive beats and memorable hooks that can easily disrupt concentration.
Classics on this list include aespa’s “Next Level,” Red Velvet’s “Zimzalabim,” and SHINee’s iconic “Ring Ding Dong.” With its upbeat tempo and fun nod to Korea’s popular “Apartment Game,” Rosé’s “APT.” has now joined the ranks, its catchy rhythm proving nearly impossible for students to ignore.
The track’s infectious melody has led to playful warnings online from students and fans alike, who joke about the song’s irresistibility and how it “sticks in your head” even after a single listen. Some fellow idols have even chimed in, sharing how difficult it is to stop humming the tune.
Interestingly, being labelled a “forbidden song” has become something of a badge of honour in the K-pop industry. Songs that make this list are seen as cultural hits that resonate widely with listeners, earning a kind of status that many artists aspire to achieve.
Though intended as a humorous warning, the “forbidden” status has only added to “APT.”’s appeal, sparking even more interest and appreciation. For Rosé, securing a place on the list underscores the song’s impact, marking it not just as a hit but as a track that’s become a memorable part of K-pop culture.
