A well-groomed man is a beautiful sight, and Juventus and DASHING are partnering with each other to not only make women everywhere swoon, but to release a limited edition DASHING x Juventus collection.
The partnership was recently commemorated at the DASHING x Juventus event, with many football fans coming over to participate in the interactive Football Experience Centre (while gawking at their favourite Juventus man).
“Juventus and DASHING are two distinctive icons in their respective fields – one in the world of football and the other in men’s personal care and grooming. Both brands share identical values and bro-codes such as supreme team spirit, brotherhood, always ready to back one another, enjoying each other’s success, and the constant passion to excel and win,” said Mr Sriram Krishnamurthy, Chief Executive of Wipro-Unza Malaysia.
He added that DASHING has also arranged for an array of launches, activations and promotions in line with the partnership, whereby some Malaysian fans will get the chance to visit the Juventus facilities first-hand!
“The announcement of this partnership with DASHING in Malaysia represents for Juventus another significant step into its international activity and confirms Club growing presence in the APAC region further supported by its newly opened branch in Hong Kong, here represented by its Managing Director, Federico Palomba,” said Tomas Aricò, Juventus Head of Partnerships.
“I am delighted to attend this announcement event.This partnership has been the first opportunity we facilitate for the Club’s new partnerships development in the APAC region. We will strive to provide the best support to activate the strategic partnership in such a key market and look forward to our great success in the near future,” added Federico Palomba.
Wanna stand a chance to win the ultimate football experience? You can do just that by participating in the DASHING x Juventus Buy , Whatsapp & Win Contest. Running from October 2019 – March 2020, 6 (yes, six, so you better not give up easily), grand prize winners will be flown to Turin, Italy to meet their favourite Juventus players in the flesh. What’s a tour without an actual match though? The winners will also get to watch a live match at the Allianz Stadium. Among the other prizes to be won are official autographed Juventus merchandise and limited edition DASHING / ELITE x Juventus gift sets, which will be a gift you would want to keep for yourself.
Participation is simple - simply purchase any DASHING or ELITE product at participating outlets in Malaysia and take part in the Whatsapp competition.
“I am so honoured and elated at the same time to visit Malaysia and meet Juventus fans here for the first time. From the thunderous applause alone, I can see how passionate Malaysians are when it comes to football. I guess that’s the true beauty of football — it’s not just a sport; it’s a tie that binds everyone, everywhere, together,” said David Trezeguet at the event launch.
Venkat Jangam, Marketing Manager for Wipro-Unza Malaysia said the experience is their way of showing gratitude to the men who have shown support and love to the brand over the years.
For those who are itching to get their hands on something cool because - hey, everybody needs a treat sometimes, there will be a limited-edition range of DASHING x Juventus co-branded products to look forward to. It will be released in March 2020, so this one won’t make it in time for Christmas. Any day is a good day to get a gift, though!
By: Celestine Foo
