Stationery shops are always fun to explore, with their assortment of colours and products to browse through.
Faber-Castell Malaysia amped things up a notch with their new store in Sunway Pyramid, incorporating an art studio concept into the design to enhance its appeal to art hobbyists and enthusiasts. Now we kinda want to check it out too!
There are tall, floor-to-ceiling displays of art by well-known artists in the store, which is changed every 2 months for a fresh look. The retail counter also has a display filled with a range of art products. Even better, they also have a gift corner and weekend art workshops - definitely sounds like something for art lovers.
Making use of the digital age, The Art Studio also allows shoppers to make purchases via Faber-Castell Malaysia’s new eShop: https://shop.faber-castell.com.my. It’s gonna be extremely easy (maybe way too easy) to buy stuff now.
Other than just browsing through the collection, visitors also get the chance to learn about the various art tools available on top of attending workshops and viewing art showcases. Really, how much more immersive can art-shopping be? The new concept matches up with the brand’s mission to cultivate an interest in art among consumers.
“As an innovative stationery company, we strive to create new experiences and excitement for our customers in this challenging marketplace. I believe this new store concept will draw interest from the public as it’s an entirely new shopping concept by a stationery company that features soft selling,” said Andrew Woon, Managing Director of Faber-Castell Malaysia.
Keep an eye out for Faber-Castell’s Art & Graphic range - this assortment of products combine the best from over 255 years of experience in developing and manufacturing exclusive artists’ products so you just know they are really special. Some of the highlights in this range are the Albrecht Durer Artists’ Watercolour Pencils, Pitt Artist Pens, Castell 9000 Graphite Pencils and the celebrated KarlBox. Made in Germany, these items have high quality colour pigments that promise to last for centuries and are fade resistant. Vincent van Gogh, Paul Klee and Karl Lagerfeld have created masterpieces using this range of products, so it’s time to test your skills and be the next van Gogh yourself!
By: Celestine Foo
