Aurum Theatre, The Exchange TRX, was alive with high energy and excitement today as Yukazan marked a milestone moment with the arrival of their first global brand presenter, Mark Tuan, for an exclusive fans event with its exclusive retailer for the campaign, Watsons Malaysia.
Fans of the K-pop idol flocked to the venue, eager to extend a warm welcome to Mark. Today’s event was Mark’s first visit to Kuala Lumpur since his appointment with Yukazan as their Global Brand Presenter.
Yukazan dedicate themselves in building a better and healthier community, and self-care is not just a trend; it’s a vital aspect of our well-being. Meet Mark Tuan with Yukazan event is all about celebrating the joy that comes from intentional moments of maintaining a healthy relationship with ourselves, and allowing Mark Tuan to connect with his fans in hopes of cultivating positivity and uplifting each other with meaningful moments.
In the lead-up to today’s event, Yukazan celebrated Mark’s appointment by launching an exclusive collaboration of Mark Tuan X Yukazan Exclusive Box Sets in October 2024. These limited-edition sets featured a handpicked collection of Mark's favorite Yukazan self-care products to inspire a daily wellness routine for all. Each box also included exclusive Mark Tuan collectibles, making them a must-have for fans. The box sets were made available for purchase through Yukazan’s official website, Yukazan's official store in Shopee, Lazada as well as TikTok Shop.
“We were thrilled to welcome Mark officially in Kuala Lumpur as our global brand presenter. At Yukazan, we believe that self-care is not just a routine, but essential for a fulfilling life. Mark is just as dedicated in advocating for wellness via self-care, and our collaboration, aligned with Yukazan’s brand philosophy ‘Your Everyday Self-Care’, will help spread both our beliefs for lasting happiness through looking after yourself. Today was an unforgettable day for both Yukazan and Mark’s fans. Above all, we hope it emphasized the importance of prioritizing personal happiness, inspiring everyone who was here to make self-care a daily routine,” said Lee Joyce, Group Managing Director of MKA Joycare.
To further commemorate Mark’s appointment, Yukazan also held a Top Spender Campaign in October 2024. 180 winners from the campaign received invitations, which included exclusive 50 Watsons members to today’s event while the Top 20 Spenders were rewarded with an exclusive Batik Coloring session with Mark.
The event kicked off with a heartfelt on-screen message from Mark, who shared the importance of self-care, setting a positive tone for the event. This was followed by the premiere of Yukazan’s first TV commercial with Mark, which highlighted happiness comes from within cultivated from our own choice of self-care journey with Yukazan.
Anticipation peaked when Mark finally took the stage, greeted by thunderous applause from his devoted fans! Throughout the event, Mark brought joy and laughter to the stage as he played 3 types of interactive games with 15 lucky fans, including creative challenges putting on eye patches on the face with Yukazan’s latest innovative Bright Eye Patch, a fun self-care charade, and challenging game of filling up the bottle of Mark Tuan x Yukazan shower oil bottle. These memorable sessions brought fans closer to Mark, who showcased his warmth and lively spirit. Adding to the excitement, each lucky fan also walked away with exclusive Yukazan goodies.
Winners of Yukazan’s Top Spenders Campaign also enjoyed a private batik coloring session with Mark, allowing them to connect with their idol on a personal level. To wrap up the day, everyone received a goodie bag filled with Yukazan self-care products, leaving them with lasting memories of this remarkable event, made possible by Yukazan.
For more updates, follow Yukazan on their official website (www.yukazan.com) or social media pages.
