Under Armour hosted its inaugural UA Stronger TogetHER, a celebration centered on uniting women for a journey of empowerment through fitness, wellness, and community in honor of International Women’s Day.
The celebration was held in partnership with CARVE, Kiehl’s, Jamboo, The Green Loft, and The Beast Project, spotlighting the latest UA Meridian collection, featuring the new Silica Green colorway. Designed for both performance and everyday wear, the UA Meridian collection features buttery smooth, lightweight, and breathable fabrics that are ultra-soft, quick-drying, and flattering in all the right places.
“At Under Armour, our motto ‘Protect This House’ has always been about building community and strength. UA Stronger TogetHER is a reflection of this belief, and it was inspiring to see women embark on a journey of empowerment as they discovered their strength, confidence, and connection within a supportive community,” said Samantha Lim, Commercial Director of Under Armour Malaysia.
Held at Colony Star Boulevard KLCC, UA Stronger TogetHER featured holistic mind and body activities designed to empower women. The experience began with a serene rooftop yoga session led by CARVE, encouraging participants to relax both mind and body. This calming practice set the tone for balance and self-awareness, while also showcasing the flexibility and versatility of the UA Meridian collection in action, especially during stretches.
To further cultivate mental resilience, participants immersed themselves in a calming sound bath session hosted by The Green Loft. Renowned for its ability to reduce stress and enhance emotional well-being, the session provided a shared moment of deep relaxation and reflection. It also highlighted the significance of inner strength in building a strong community, with participants wearing the versatile UA Meridian collection, which complements both mental and physical well-being.
Next, participants embarked on an empowerment panel discussion, featuring guest panelists, Women’s National Basketball Coach and Under Armour Ambassador Tan Ee Shya, Actress and Martial Artist Trisha Ooi, Certified Master NLP Coach and Inner Child Master Coach Janiss Foong, and Radio Producer and Fitness Influencer Anis Suhailah—all decked in the latest UA Meridian gear. The panelists shared personal insights, lessons from their journeys, and advice for women striving for empowerment.
As wellness was a key pillar of the celebration, nutritious meals played a central role in supporting participants’ well-being. Each participant was treated to a wholesome meal of choice, which included Lei Cha, smoked duck salad, sweet potato matcha drinks, and refreshing juices from Jamboo.
To further enhance the experience, participants were invited to challenge the limits of their creativity at a therapeutic UA phone beading charm station, adding a personal touch to their wellness journey.
As skincare is an essential part of wellness, participants also had the opportunity to attend a skincare workshop hosted by Kiehl’s. Led by Trey Hoi, Education Manager of Kiehl’s Malaysia, the session focused on post-fitness skincare routines.
Participants were also treated to a mat pilates session hosted by CARVE, which highlighted the flexibility and support of the UA Meridian collection during dynamic movements and stretches.
Finally, participants engaged in Animal Flow by Beast Project, a dynamic, ground-based exercise that showcased how the UA Meridian collection also supports mobility, flexibility, and mind-body coordination.
To find out more about how Under Armour champions women and to explore the complete UA Women collection, visit their official website and stay tuned for the latest news on Instagram. The Under Armour Meridian collection is also currently available at all Under Armour Brand Houses as well as on their official e-commerce platform.
