If you’ve ever wished you could recreate your favourite Korean dishes at home with that same soft, sticky texture you get in Seoul… Jasmine Food Corporation has answered your prayers.
The brand has officially launched Jasmine Oppa Rice, Malaysia’s first locally made Korean-style rice designed to perfectly complement beloved dishes like bibimbap, kimchi fried rice, and kimbap.
From catchy K-pop tunes to binge-worthy K-dramas, Malaysians’ love for all things Korean shows no signs of slowing down. Now, Jasmine is turning that passion into a culinary experience, one grain at a time.
Unlike regular rice, Jasmine Oppa Rice has a soft, fluffy, and slightly chewy texture, staying true to what you’d expect in authentic Korean meals. It’s also locally packed, halal-certified, and quality-assured, making it both convenient and accessible for Malaysian households.
“Malaysians have embraced the Korean wave in so many ways, and food is a big part of that connection,” said Mr. Alan Kwong, Chief Operating Officer of Jasmine Food Corporation. “With Jasmine Oppa Rice, we’re giving Malaysians a chance to enjoy the real Korean dining experience, even at the comfort of their own homes.”
The official launch event was held at TGV Cinemas, 1 Utama, where media, influencers, business partners, and guests gathered for a unique celebration. Attendees got to sample a spread of Korean-inspired dishes and enjoy a special screening of G-Dragon in Cinema: Übermensch, marking the perfect fusion of food and culture.
Malaysians can now find Jasmine Oppa Rice at major supermarkets and grocery stores across the country — ready to bring a little “Seoul” to your next meal.
