The Coffee Bean & Tea Leaf®, a leading global specialty coffee and tea house, has announced the launch of a new merchandise collection and a partnership with tokidoki, an iconic lifestyle brand known for its playful and colorful characters.
This is tokidoki’s first ever collaboration with The Coffee Bean & Tea Leaf® and will feature four tokidoki characters – Donutella, Buddy Sip, Sandy, and B-Dragon.
“We are thrilled to bring this exclusive tokidoki collection to Malaysia. Our diverse and vibrant community has a deep appreciation for creativity and unique experiences, making tokidoki a perfect match for us. We believe this collection will resonate with Malaysians who value not only great coffee and tea, but also the joy of self-expression through playful, colorful designs,” said Fiona Rodrigues, Head of Marketing & Innovation of The Coffee Bean & Tea Leaf® Malaysia.
Lisa Ransom, Global Chief Marketing Officer of The Coffee Bean & Tea Leaf® added that, “Both brands share a commitment to creativity and innovation, and we believe this collection is a perfect reflection of that. We can’t wait to see our customers enjoy their favorite coffees and teas in style.”
Simone Legno, Co-Owner and Artist of tokidoki said, “I am very honored to work with an iconic historic brand like The Coffee Bean & Tea Leaf®. I have been a fan of The Coffee Bean & Tea Leaf® since I moved to California 20 years ago. I spent many hours working in their friendly positive environment.
"I would often grab a coffee on my way to the office or during my lunch break as well as thinking and drawing while enjoying well curated drinks and healthy food. We are very proud to associate my positive art to such a welcoming inclusive brand.”
For more information about the latest offerings from The Coffee Bean & Tea Leaf® Malaysia, news and promotions, visit their website www.coffeebean.com.my.
