Astro launched its ‘Inilah KITA’ campaign from 15 August to 16 September 2024 in conjunction with National and Malaysia Day.
This campaign aims to celebrate unity in diversity by making a positive impact within our communities.
The ‘Inilah KITA’ campaign features several exciting initiatives, such as the KITA Channel (CH100), a Free Preview of 6 Channels, the campaign theme song, Inilah KITA by various Malaysian artistes, SYOK FEST KITA, Inilah Hero KITA social movement and more.
Euan Smith, Group Chief Executive Officer of Astro said, “We named this campaign ‘Inilah KITA’ to reflect the essence of Malaysians – diverse, united, and resilient. Our focus this year is to celebrate the best of 'KITA', the spirit of togetherness in the multi-ethnic, multi-lingual and multi-cultural landscape of Malaysia.
At Astro, we are committed to bringing diverse and enriching content to every home, fostering a sense of community, and embracing the spirit of KITA. During this campaign, we invite everyone to watch our special KITA Channel, enjoy our campaign theme song, Inilah KITA, join us at SYOK FEST KITA, take advantage of the free previews of six channels, and participate in the Inilah Hero KITA social movement.”
As a homegrown Malaysian brand, Astro is celebrating the best Malaysian stories and entertainment with KITA Channel (CH100), featuring over 100 curated titlesfrom 15 August to 16 September on Astro, NJOI and sooka. In addition to that, Astro customers can enjoy a free preview of six channels from 30 August to 16 September, namely, SHOWCASE (CH413), HITS MOVIES (CH401), tvN Movies (CH416), HITS NOW (CH702), Zee Cinema (CH251), and ABO Movies Thangathirai (CH241).
Customers can look forward to new and premiering titles on KITA Channel (CH100), including:
- Lion Girl, a drama about Sakina starring Erysha Emyra, whose passion for Lion Dance leads her to become a lion dancer, overcoming family and friendship challenges while embodying Malaysian resilience, cultural appreciation, and the pursuit of dreams.
- Rombongan Makciks Ke Dataran Merdeka, a drama starring Rozita Che Wan, Mandy Chong and Satthiya Kandi as three ‘makciks’ from Kg Wahab Satu, whose journey to see their family in a Fire Brigade procession takes a chaotic turn testing their resilience and camaraderie and showcasing true Malaysian unity and perseverance.
- The Music Journey, a music programme showcasing Malaysian singers, Priscilla Abby, Firdhaus, 3P Caven, Uriah See and RYOTA as they perform their reinterpretation of beloved original songs by Malaysian at various iconic spots, celebrating the rich tapestry of Malaysia.
- Pasanga Season 2, Malaysia’s most watched local Tamil series by Astro and Malaysia’s first Tamil series with 100 episodes by producer and lead actor, Denes Kumar, reflects the importance of family bonds and overcoming adversity as Malaysians.
- Oga & Friends, a brand new homegrown animation series from the studio that created Didi & Friends about the adventures of a group of animals living in the Malaysian jungle. This cartoon carries a message about the importance of environmental conservation, aligned with Astro’s RimbaKita ESG purpose.
Customers can also look forward to special episodes of Family Feud Malaysia and enjoy shows such as Hantu Karipap, Terompak Sana Tertukar Sini, Call Me Handsome - Malaysia KITA, Sofa Kentang Selebriti, and many more.
‘Inilah KITA’ Celebrates Malaysian Unity and Local Talent Malaysians can also look forward to the campaign theme song, Inilah KITA, celebrating local talents and unity among Malaysians.
The song is performed by a variety of local artistes, namely, Hael Husaini, Wani Kayrie, Daniel Fong, Joey Leong, Balan Kash and Roshini. The song will be available from 15 August 2024 on your favourite streaming platforms.
From 6 to 8 September, come and experience a festive union of Malaysian culture at SYOK FEST KITA at Setia City Park Oval Lawn. Join us as we celebrate our homegrown music and more than 25 local artists such as Floor 88, Hattan, Misha Omar, Luqman Podolski, Zayn Nakal, Syamil, Bunga, Claudia Tan, Sya, Music Kitchen, Arvind Raj, Zen, Jie Ying, Elva, Daniel Wong, Maq Lai, Kaka Azraff, Zubir Khan, Ezra Kairo, K Town Clan, Sarah Suhairi, 53 Universe, DEF Jam Artist and more! Catch Astro Radio’s OR1FM on 6 September, where 13 radio stations in 4 languages – Malay, English, Chinese and Tamil – will gather to create the most original outdoor Malaysian radio experience with an exciting LIVE outside broadcast as they interact with the public.
Malaysians can participate in Astro’s Inilah Hero KITA social movement from 15 August to 16 September, an initiative where the public can share stories of exemplary Malaysian individuals who demonstrate qualities such as kindness, dedication, and positivity. Stories can be shared in text, picture or video format on social media using the hashtag #InilahKITA. Tune in to Berita Terkini KITA for daily segments on Astro AWANI (CH501) at 5pm and KITA (CH100) at 8.30pm where we showcase local stories of the ‘Inilah Hero KITA’ individuals who make Malaysia a better place.
Celebrate the spirit of KITA with Astro this National and Malaysia Day. Subscribe to Astro for only RM41.99/month with 30% off and free installation to experience Malaysia’s rich array of content on KITA (CH100) and enjoy free previews of six channels.
Don’t miss out on SYOK FEST KITA and stay tuned for Astro Radio’s LIVE outside broadcast on OR1 FM. Join hands with fellow Malaysians by participating in the Inilah Hero KITA movement and make a positive impact in the community.
For more info, visit astro.com.my/InilahKITA.
