Photo via MDEC
Do you want to expand your reach on your social media platforms? Ever wondered how influencers make money from their posts?
Well, the Malaysia Digital Economy Corporation (MDEC) has just the event for you!
As part of MDEC’s on-going #SayaDigital movement, the #YoungCreators virtual event - to be held on 28th and 29th August - will provide an opportunity for young and budding content creators to learn how to leverage digital platforms as a means to upskill, empower creativity and generate income.
For the first time ever, MDEC will be partnering with TikTok, Snapchat and Binumi to get a hold on a strong group of top influencers and industry giants, who will share their experiences, insights and advice.
The highlight of this event is the Creative Content Challenge with cash rewards and certificates given by TikTok to #YoungCreators’ winners, in which 10 creative individuals will be chosen to be inducted in a 12-month Creators Network Programme conducted by CastingAsia.
MDEC CEO Surina Shukri believes that despite the ongoing COVID-19 pandemic, Malaysian digital content creators have always been ahead of the game in terms of adapting to the times.
“The journey is just starting. With the global pandemic threatening jobs and the overall economy, we have a chance to cushion that blow by empowering the younger generation to embrace digital technology to enhance their creativity and monetise their creations as a sustainable form of living, which speaks to the country’s aspiration to achieve inclusive growth and shared prosperity for all. Today, we are living in the new normal and we believe by partnering with vibrant industry players like TikTok, Snapchat and Binumi, the #YoungCreators initiative will serve as a platform to encourage youngsters to trust in their own creative spirits and make a name for themselves, not only in Malaysia but also globally,” she said.
The event’s interactive sessions will also discuss how to leverage digital and social media platforms and leading technologies such as Augmented Reality (AR).
“We are delighted to be partnering with MDEC to give more Snapchatters in Malaysia the opportunity to explore the world of Augmented Reality (AR) and to have fun communicating visually with close friends and family. As digital transformation becomes a key focus, we want Malaysian youths to be empowered to create AR experiences of their own through Snap’s Lens Studio desktop app,” said Nana Murugesan, Managing Director, International Markets, Snap Inc.
#YoungCreators is expected to reach an audience of around 1,200,000 over a week-long programme with exciting contests for youth.
For your information, #SayaDigital movement is a month-long national programme organised by MDEC to create awareness, adoption and advocacy of digitalisation to further promote digitally-skilled Malaysians and digitally-powered businesses in Malaysia.
The #YoungCreators full event schedule, list of speakers and additional details for the #YoungCreators can be found at www.mdec.my/youngcreators.
by Kyle Roshen Jacob
