Every day, people use Snapchat to express themselves, live in the moment, and learn about the world around them — and 2021 was no different. Lenses inspire the community, help them connect with their closest friends, and discover endless possibilities through their Camera.
Photo via PR Daily
Over the years, Snapchat has taken some of the most innovative technologies and applied them to Augmented Reality (AR). Concepts that may consider futuristic are used by millions of Snapchatters each day, built by their thriving community of AR experts.
“We're amazed by the creativity and technical prowess of our community that has supercharged Snapchatter's appetite for augmented reality. This year, we've continued to see Lens Creators, as well as our team here at Snap, build Lenses that not only help Snapchatters better express themselves, but help them learn about the world around them and solve problems in their daily lives.” - Sophia Dominguez, Snap’s head of AR platform partnerships.
Top Cultural Moments and Festivals of 2021 in Malaysia
These lenses offer a unique window into the year’s cultural moments and trends. These lenses were everyone’s favourite in 2021.
Chinese New Year by Snap: Celebrate the Year of the Ox virtually by taking a Snap of yourself using this Lens to send a virtual Chinese New Year greeting to friends and family.
Merdeka Day by Snap: Shower yourself in confetti and party streamers while adorning your living space in Merdeka-style flags, and show your Malaysian spirit while celebrating Malaysia’s independence with the Happy National Day!
Top Viral Lenses
Pulse of what is trending on Snap in Malaysia
3D Cartoon by Snap: From celebrities to pets, the world simply couldn’t — and wouldn’t — stop turning themselves into a cartoon character. The Lens has been viewed over 7 billion times!
Squid Game by Ian Runge: The obsession with Netflix’s Squid Game was impossible to miss! Squid Game-inspired Lenses, like Ian Runge’s, were trending, generating tens of millions of impressions across Snapchat and Spotlight.
Global Moments
The Final Christo: Original Works for The Arc de Triomphe: Art lovers can transport themselves to Paris and experience Christo’s Landmarker installation, L’Arc de Triomphe, Wrapped — even if you didn’t get the chance to see it in person — thanks to this portal Lens.
Train like an Olympian by Olympics: The Lens makes use of Snap’s body-tracking technology to encourage Snapchatters to stay active by completing three exercises before the time runs out, rewarding them with a virtual firework display at the end of the workout.
With over 6 billion plays per day on average, Lenses offer a unique window into the year’s cultural moments, achievements in AR innovation, and trends that made a lasting impact. Join us as we celebrate our community and the 2021 Lenses that revolutionized the way Snapchatters create, explore, learn, and play.
