Sixty years ago, artists Christo and Jeanne-Claude dreamt the impossible: wrapping Paris’s monumental Arc de Triomphe.
Now, this dream is becoming a reality, both in the physical world and in the digital world of Snapchat. To celebrate, art lovers in Malaysia can transport themselves to Paris by unlocking an entirely new experience of Christo’s landmark installation, L’Arc de Triomphe, Wrapped -- all inside the app!
In partnership with Sotheby’s, Snapchat launched ‘The Final Christo: Original Works for The Arc de Triomphe’ Lens to make it fun and easy to experience Christo’s show-stopping installation -- no matter where you are.
Available in the Lens Carousel, the Lens transports you straight to the Place de Charles de Gaulle to experience the wrapping of the Arc and learn about the 60-year-long artistic process. It works by overlaying Snap’s groundbreaking AR onto Christo’s work, placing the Arc de Triomphe anywhere you point our Camera.
‘The Final Christo: Original Works for The Arc de Triomphe’ Lens shows how the Snapchat Camera continues to play a transformative role in how people experience what’s around them, combining what they see in the real world, with all that’s available to them in the digital world. Christo and Snap’s shared vision of making art accessible to all and empowering people to tap into their own creativity inspired the Lens, making this partnership a natural fit.
Learn more about our partnership with Sotheby’s and their Christo exhibition here and dive deeper into the history of Christo and his work on L’Arc de Triomphe, Wrapped here. We can’t wait for you to try it for yourself -- Scan the Snapcode, or follow this link on your mobile device to get started!
What are you waiting for? Au revoir!
By: Aishah Akashah Ahadiat
