Google recently launched Travel Insights with Google to provide global data and insights to the tourism and travel industry.
Photo via Etiqa
This aims to help better understand pent-up travel demand and leverage insights from these tools to plan for the road ahead!
The new website will host three data and insight tools:
1. Destination Insights:
This tool will give a clear picture of the top sources of demand for a destination, and the destinations within countries that travellers are most interested in visiting - helping the industry map out a possible resumption of travel on specific routes and make choices about where to communicate with potential future travellers.
2. Hotel Insights:
Hotel insights is designed to help hotels of all sizes, especially small and independent hotels, understand where demand for their property may be coming from and how to target their marketing as they plan their recovery.
3. Travel Analytics Center:
The Travel Analytics Center, available to Google’s commercial partners in the travel sector will enable organizations to combine their own Google account data with broader Google demand data and insights to give a clearer picture of how to manage their operations and find opportunities to reach potential visitors.
Photo via Viator
Google stated that the message from tourism organisations is that they want as much information as possible to move quickly when restrictions ease and people begin booking travel again.
We can’t wait to travel the world again (safely, of course!)
By: Aishah Akashah Ahadiat
